brightonSEO
E-commerce SEO
Unique shopping strategies: Tailored for your site.
Elevate your online store’s visibility with our strategic site-wide optimisations. Our e-commerce SEO team goes beyond generic changes, tailoring technical and on-page optimisations to meet your customers’ specific wants and needs.
We focus on creating a satisfying shopping experience and streamlining the path to purchase for a more impactful online presence.
Our approach: Matching your customers’ searches
In e-commerce SEO, understanding customer search intent is vital for optimising site design and content. To drive users to your store and increase organic visibility, our SEO experts collaborate with our PPC team to offer detailed customer-search keyword research, intent analysis, and bespoke page optimisations in a clear roadmap.
Implementing these changes allows you to directly target customer interests and enhance the visibility of your site from the start of their search.
Simplifying the path to purchase
Beyond SERP and on-site optimisations, our e-commerce SEO focuses on user intent and an efficient site layout for a satisfying shopping experience. Utilising specialised SEO tools, our team assesses your site’s structural layout and technical aspects, providing detailed feedback on optimisation. We collaborate with our wider organic team to implement these changes and enhance your store’s potential.
What platforms do we use?
As an agency that specialises in e-commerce strategy, we’re able to hand-pick the tools we use to effectively meet the challenging and unique needs of our clients.
Our suite of specialist tools includes:
- Magento
- Shopify
- WordPress
- Drupal
- Salesforce Commerce Cloud
- Umbraco
- Contentful
What software do we use?
Alongside the specialist tools we use, our team also has access to an entire suite of advanced SEO software that allows us to analyse, monitor, and report on the state of your site and its rankings across the SERPs.
Our array of software includes:
- Semrush
- Ahrefs
- Screaming Frog Spider
- Lumar
- Google Search Console
- Sistrix
SEO services
Technical SEO
SEO success requires a website that is built on strong technical foundations. Search engines must be able to crawl and index your site effectively, and that’s where technical SEO comes in.
Content strategy
Our strategists plan, develop and optimise on-page content strategies that are tailored to your audience, while establishing site expertise and relevance, to get you ranking on the search engine result pages (SERPs).
Local SEO
Take advantage of your local business presence, and ensure your website is visible in local search results, so potential new customers can discover you.
International SEO
We can help your business capitalise on worldwide markets with a dedicated international SEO strategy.
Site migration
We’ll work with you to protect your website visibility and rankings through a migration or re-platforming.
Want to know more?