Controlling the algorithms to key business outcomes.
Search campaigns are tightly controlled, allowing Google no wiggle room to cross contaminate search queries or deliver against low performing keywords. By telling Google what it doesn’t know and overlaying first party data the algorithms are guided towards truly profitable business outcomes.
With Google blackboxing more of its products, our approach is to work with the algorithms rather than against them. We achieve high performing campaigns through tightly controlling Google and through automation layering i.e. telling Google what it doesn’t know, so that the system can knowingly deliver stronger bottom line business results.
We ensure campaigns are well structured, algorithms are tightly controlled and ads are always relevant. From this strong baseline we continually develop campaigns and mine for new opportunities.
Working with in-house teams and buyers, our PPC specialists optimise your shopping campaigns to ensure your priority products get the highest visibility against relevant searches.
Drive higher visibility and stronger shopping performance through rigorous ongoing shopping feed management.
Structured testing ensures continual campaign development and optimal performance.
Implementation of advanced audience strategies to drive enhanced performance for new and existing customers.
Reaching your audience away from the search results with prospecting & retargeting to drive brand consideration and incremental results.
Leverage AI-powered tools like Pmax and Demand Gen to scale performance, reach new audiences, and drive cost-efficient growth in PPC campaigns.
We know we can talk a big game sometimes – but we can back it up with results too.
Before we begin a paid search campaign, we’ll work with you to determine your priority KPIs. That way, we can set up the relevant tracking, and ensure all elements of the campaign are optimised to their respective objectives.
We believe in total transparency when it comes to reporting and results. Your real-time dashboard will reflect your chosen KPIs, and show you the inner workings of your campaigns, not just top-line results. In essence you see what we see.
Working with in-house teams, our PPC specialists optimise your product feed to ensure your ads get the highest visibility against relevant keywords.
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