Up North
Measurement in PPC
Growing your brand with clarity and confidence.
At connective3, we believe you can’t improve what you can’t measure. That’s why we focus on giving you a complete picture of how your PPC is performing, online, offline, or anywhere in between. From implementing robust tracking to turning raw numbers into actionable insights, our team help you see the real impact of your budget and identify where the biggest opportunities lie.
What we do
We translate your PPC data into straightforward, meaningful insights. By capturing everything from those first clicks right through to final sale, we help you pinpoint exactly which parts of your media mix are delivering the results you need and which areas could use a little more love.
Why measurement matters
In today’s digital landscape, guesswork just doesn’t cut it. Your customers are interacting with your brand on different platforms, devices, and stages of the buying journey. Without a reliable way to track and connect those dots, it’s easy to lose sight of where you’re getting the best return. By putting measurement front and centre, we make sure you have all the facts before making your next big decision.
Our measurement framework
01
Build strong foundations
We set up the essentials, from Google Ads Conversion Tracking or GA4 to Enhanced Conversions and Consent Mode, so you’re ready for whatever tomorrow brings in a privacy-first world.
02
Connect lead to sale
Whether it’s a short path to purchase or a more involved sales cycle, we map out each step to show you how leads eventually become paying customers. Think of it as following the breadcrumbs from interest to action.
03
Measure brand impact
Conversions are key, but brand-building counts too. Our suite of measurement tools including custom built technologies, Looker Studio, and Optmyzr, keep tabs on awareness, consideration, and other softer metrics that tell you how your PPC is shaping how people see and feel about your brand.
04
Capture offline value
If your business involves offline interactions, such as in-store purchases or phone sales, then we can link them back to your digital ads. That way, you’ll have a full 360-degree view of how your media spend drives revenue on all fronts.
Our process
01
Establish objectives
We begin with a robust onboarding process that involves working closely with your business strategy team. By gaining an in-depth understanding of your goals and how customers move from initial interest to final sale, we can ensure we’re measuring what truly matters and why.
02
Gather key data
Next, we identify the metrics that matter, like the value of each conversion, how long it takes someone to purchase, and how many steps they go through along the way. This tailored approach makes your measurement framework truly your own, and not just any old off the shelf measurement solution.
03
Implement durable solutions
We bring in privacy-friendly tools like consent mode and enhanced conversions to ensure that, even as tracking evolves, you’re still getting the insights you rely on. Our data and measurement experts, skilled in handling even the most complex analytics challenges are there to support you every step of the way to keep your data future-proof and effective.
04
Create dynamic reporting
Our reports pull together all your crucial data such as ad platform stats, analytics information, and CRM details into one, easy-to-digest view. No more juggling multiple dashboards to see what’s really going on.
05
Continuously optimise
We don’t just set it and forget it. As your business and the digital landscape shift, we revisit and fine-tune your measurement approach so you’re always one step ahead.
Training and consultancy services
Want to bring more of this expertise in-house? We offer:
- Measurement framework & tracking setup – Get all the right pieces in place from day one.
- Team training – Empower your marketers with the know-how to maintain and refine your measurement strategy.
- Ongoing consultancy – Tap into our team’s Google Premier Partner insights for advice and direction as you grow.
Our clients
See the results for yourself
Ready to get started?