Up North
B2B PPC
Reaching the right buyers at every stage of a longer, more complex journey.
At connective3, we understand that in the B2B landscape, purchase decisions aren’t made overnight. Lengthy sales cycles, multiple stakeholders, and strict procurement processes mean your brand needs to be on a potential buyer’s list from day one. Our data-driven, multi-touch PPC strategies are built to guide B2B prospects through each stage of the funnel—so you’re never overlooked when it’s time for procurement.
Why a complex B2B journey demands a different approach.
B2B buyers often need to satisfy various decision-makers, each with different priorities. Unlike B2C where decisions are made at a much quicker rate, B2B has a longer buying cycle therefore long-term relationship building and a targeted strategy is crucial.
Standing out in this environment requires more than generic ad campaigns. It takes:
- Strategic messaging – Tailoring content to address specific pain points of diverse influencers and stakeholders. Both freemium and premium written content is key here. eBooks, infographics, and industry reports offer users valuable insights and helps build a level of trust in the industry.
- Multi-touch engagement – Maintaining visibility and relevance across multiple platforms and formats throughout an extended purchase path.
- Consistent positioning – Ensuring your brand is recognised and trusted long before a final procurement decision is made.
Day one visibility
In B2B procurement, being on the shortlist from day one is crucial. Our PPC specialists ensure your brand has the right mix of top-of-funnel awareness, mid-funnel nurturing, and bottom-of-funnel conversion tactics. Through careful audience targeting and robust remarketing strategies, we position you as a viable vendor option early—so you remain top-of-mind when the purchase decision happens.
Data-led strategy
Data is at the heart of our approach. By analysing audience behaviour, conversion pathways, and customer touchpoints, we can:
- Identify high-value segments – Focus your marketing spend on the prospects most likely to convert.
- Optimise budget allocation – Redirect investment to channels, keywords, and campaigns that deliver the highest ROI.
- Drive incremental growth – Uncover new opportunities to connect with the right audiences in the moments that matter.
Multiple touchpoints for nurturing
Because the B2B funnel spans multiple stages, we leverage a variety of formats and platforms to keep your brand front and centre:
- Search ads – Capture in-market buyers actively researching solutions.
- Display & video – Influence earlier consideration stages by showcasing thought leadership, product demos, and brand story.
- Remarketing – Stay connected with prospects who have shown interest or engaged with your content.
- LinkedIn and other niche platforms – Target key decision-makers in their professional habitats.
Our consultancy and support
Beyond implementation, we offer training and consultancy services to equip your team with the insights needed for sustained success:
- Framework and tracking Setup – Get complete visibility on how prospects progress from initial interest to final decision.
- Team training – Empower in-house marketers to optimise PPC campaigns for complex, multi-stage B2B sales cycles.
- Ongoing consultancy – Our performance experts provide continuous guidance on emerging opportunities and best practices.
Ready to boost your B2B growth?