Search-powered videos.
With 2.5 billion active monthly users, if you get it right, you can see huge successes on YouTube. However, with over 500 hours of video uploaded every single minute, you need to ensure that the content you put out not only cuts through the noise, but resonates with your target audience, too.
A comprehensive YouTube SEO strategy can help with that.
Our video SEO experts can conduct extensive keyword research to see what users are searching for on YouTube, to identify relevant video opportunities for you. Not only that, but Google is increasingly showing more YouTube searches on the SERPs through video packs, meaning more opportunities for customers to interact with your videos – provided they’re relevant, engaging, and optimised.
Once your videos are published, we’ll use those insights to ensure your videos get seen across Google and YouTube’s SERPs, through the creation of optimised captions, tags, and more.
Our content strategists will conduct extensive keyword research to uncover questions and topics that people are searching for on YouTube, that are relevant to your expertise. We can either cover YouTube and Google video packs solely, or create a larger content strategy that includes all social platforms your users are on, as well as on-page content.
Once we’ve mapped out ideas, our social team will advise you on which work best as shorts or longer versions; as well as the optimum length for each topic, how best to shoot each video, and how often you should post. We’ll also create scripts for each video, to ensure all relevant information is included.
A great YouTube strategy doesn’t end there. Working with our sister agency, Powerhouse, we’ll create a plan-of-action for filming day, to ensure we can capture as much footage in as efficient way as possible – whether we’re just capturing footage for YouTube, or other social platforms too.
Whether you choose to use internal resource, or use Powerhouse’s state-of-the-art 14,000 square foot facilities; you’ll be armed with a schedule of what needs filming and when, as well as scripts, and clear guidance of formats, to enable a smooth day of filming and editing.
The final part of our YouTube SEO strategy happens when the videos are uploaded. Taking the initial keywords we identified, we’ll weave them into your descriptions and transcripts, as well as adding in relevant tags and timestamps, to get your videos ranking both within YouTube and on Google. We’ll also identify where relevant, videos that can be published on-site, to bring your content to life.
We’ll constantly monitor live videos to see performance, and what’s working well, so we can tweak our strategies going forward. Alongside looking at on-page metrics as part of our SEO for YouTube strategy, including impressions, views, and watch times; we’ll also report back on click-throughs to site, and keyword rankings within Google, to ensure your videos are being engaged with across the SERPs.
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