Elle Pollicott
Head of Content Strategy
Content Strategy
Identifying content that converts.
A solid content strategy underpins your entire SEO approach. Technical fixes are crucial, but in the long term, it’s content that will increase keyword rankings, and drive organic traffic and conversions.
Our approach:
A solid data foundation
Our content specialists all have backgrounds in SEO, which means they fully understand the role great content plays in overall organic performance. We work alongside your team to understand the messages you want to convey. We do so to ensure that all current and future content fits seamlessly into your overall marketing plan, while building brand awareness and driving organic traffic and conversions.
We collaborate with our digital PR and social media teams, to ensure that content shared in wider campaigns is creative, engaging and relevant, encouraging potential customers to click through on-site.
Content strategy
services
Content audits
Our comprehensive analysis covers traffic, keyword positioning, and referring domains for every page. Following our recommendations, you can either implement changes independently or let us handle the optimizations for improved overall performance.
On-page content strategy
We can determine the optimal content strategy for your site—be it a content hub, blog, FAQ section, or additional landing pages. Through thorough keyword and competitor research, we identify the most effective content type, topics, and posting frequency to establish your site’s expertise and engage your audience, aligning with your long-term goals.
Maintenance checks
In addition to generating new content, we consistently optimise existing on-site content. Our ongoing assessment includes identifying opportunities for additional internal links, optimising conversion points, and addressing additional questions/topics to enhance the overall effectiveness of your onsite copy.
Content roadmaps
Once you’ve signed off on the strategy, we’ll turn it into an actionable plan, where you can see which content needs to be created, and when. We can create the content ourselves, with our team of expert content writers, or you can take control of it, and we can advise from an SEO point of view.
Branded content
When it comes to branded content, our brief is simple: brilliant, bold copywriting. We create copy that understands what you need and sets you apart from your competitors. Whether you need snappy copy for your socials, or creative content for your next campaign, we only write words worth reading.
Content writing
From informational guides and whitepapers to practical product advice, and helpful FAQs, every site needs great quality content. It’s the key to increasing brand awareness, and building trust amongst your audience, which will ultimately lead to conversions.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Tailored and transparent reporting
We regularly assess content performance, reporting on metrics like traffic, keyword positions, and conversions. Our transparent approach allows us to refine strategies for future content success.
Consultancy and training
Our content specialists can run in-house or external training that’s tailored to your team, covering a range of topics from how to conduct a content audit, to a step-by-step process on the ideation and roadmap process, and more.
Meet our content strategy team
Hannah Brady
Senior Content Strategist
Alex Nayler
Senior Content Strategist
Matthew Fischbach
Content Lead
Marisa Dooley
Content Strategist
Laura Metcalfe
Junior Content Writer
Want to know more?