Elle Pollicott
Organic Search Director
Content strategy agency
Identifying content that converts.
A solid content strategy underpins your entire SEO approach. Technical fixes are crucial, but in the long term, it’s content that will increase keyword rankings, and drive organic traffic and conversions. Our content strategy services help you stand out stand out from your competitors, covert your target customers and be found online.
Our approach: A solid data foundation
Our content strategy agency specialists all have backgrounds in SEO, which means they fully understand the role great content plays in overall organic performance. We work alongside your team to understand the messages you want to convey. We do so to ensure that all current and future content fits seamlessly into your overall marketing plan, while building brand awareness and driving organic traffic and conversions.
We collaborate with our digital PR and social media teams, to ensure that content shared in wider campaigns is creative, engaging and relevant, encouraging potential customers to click through on-site.
Content strategy services
Content audits
Our comprehensive analysis covers traffic, keyword positioning, and referring domains for every page. Following our recommendations, you can either implement changes independently or let us handle the optimizations for improved overall performance.
On-page content strategy
We can determine the optimal content strategy for your site—be it a content hub, blog, FAQ section, or additional landing pages. Through thorough keyword and competitor research, we identify the most effective content type, topics, and posting frequency to establish your site’s expertise and engage your audience, aligning with your long-term goals.
Maintenance checks
In addition to generating new content, we consistently optimise existing on-site content. Our ongoing assessment includes identifying opportunities for additional internal links, optimising conversion points, and addressing additional questions/topics to enhance the overall effectiveness of your onsite copy.
Content roadmaps
Once you’ve signed off on the strategy, we’ll turn it into an actionable plan, where you can see which content needs to be created, and when. We can create the content ourselves, with our team of expert content writers, or you can take control of it, and we can advise from an SEO point of view.
Branded content
When it comes to branded content, our brief is simple: brilliant, bold copywriting. We create copy that understands what you need and sets you apart from your competitors. Whether you need snappy copy for your socials, or creative content for your next campaign, we only write words worth reading.
Content writing
From informational guides and whitepapers to practical product advice, and helpful FAQs, every site needs great quality content. It’s the key to increasing brand awareness, and building trust amongst your audience, which will ultimately lead to conversions.
Video SEO strategy
We don’t just advise on on-site content. We’ll conduct keyword research across YouTube, TikTok, Instagram and more, to highlight where we can create video content to reach new customers. Pairing with our social team and Powerhouse, we can help with pre-production, filming, and post-production; and will ensure your videos are fully optimised to get them found across all different channels.
Social SEO
In addition to helping your content rank in traditional search engines, our Social SEO experts help boost brand discoverability across social platforms too. We’ll identify everything from trending questions and engaging hooks to high-intent keywords, and conduct SERP analysis to uncover what’s likely to rank.
Content marketing
Our content marketing strategies are centred around brand storytelling. Working closely with our Digital PR team, we develop content that not only captivates your audience but also earns high-quality coverage and links across top-tier publications. From data-led campaigns to creative storytelling, we’ll craft content that builds brand authority, drives organic visibility, and amplifies your message across multiple channels.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Tailored and transparent reporting
We regularly assess content performance, reporting on metrics like traffic, keyword positions, and conversions. Our transparent approach allows us to refine strategies for future content success.
Consultancy and training
Our content strategy agency specialists can run in-house or external training that’s tailored to your team, covering a range of topics from how to conduct a content audit, to a step-by-step process on the ideation and roadmap process, and more.
International content writing
From France and Germany to Spain and the US, we create content strategies and copy that resonate with local audiences while maintaining global brand consistency. Whether you’re expanding into new markets or strengthening your presence in key territories, our native-speaking specialists combine cultural insight with SEO expertise to deliver content that performs.
Meet our content strategy team
Alex Nayler
Head of Content Strategy
Marisa Dooley
Senior Content Strategist
Rebekah Crinean
Content Strategist
Lauren Maltas
Content Strategist
Our content strategy insights
Content Strategy
Catalyst: the tool that proves your website optimisations are working
This blog explains how our proprietary tool, Catalyst, takes the guesswork out of measuring SEO impact and delivers confident, client-ready results.
Reports
Fashion search in the age of Generative AI
This whitepaper explores the rapid evolution of the search landscape, as AI-powered search experiences, large language models (LLMs), and generative search features increasingly redefine how consumers discover information and products online. Within the fashion industry, these developments are reshaping traditional visibility models, shifting discovery away from conventional ranking-based search toward conversational interfaces, AI-generated recommendations, and more personalised experiences. As search engines evolve into answer engines, fashion brands and retailers must adapt to new forms of product discovery that are influenced by intent recognition, multimodal interactions, and AI-driven curation.
Reports
Future of search
This comprehensive guide explores how organic search is evolving in 2026. Learn what Google’s AI mode means for marketers, how to optimise for emerging features like AI overviews and social search, and ways to measure success across every format.
Content Strategy
How to create effective content for large-scale events
This guide will cover how brands preparing for seasonal peaks can plan and create content for large-scale sports and entertainment events throughout the year.
International
How to do international keyword research in any language
In this guide, we break down how to conduct multilingual keyword research to enhance your international SEO strategy, even when you don’t speak the language.
SEO
AI Search for the Fashion and Tech reseller industry – How to stay visible
This whitepaper explores the recent changes to SERPs and what this means for the fashion and tech reseller industry today. We cover the advancements of AI search, LLMs, and generative features, analysing how they play a hugely influential role in visibility for e-commerce brands. Using real-world examples from established brands, we explore how resellers appear in AI and what this means for attracting customers. We also take you through some best practices to help you stay ahead of the competition online.
AI search
AI Search for the Cosmetic and Medical Procedure Industry – Where does your business stand?
This whitepaper covers how AI search, LLMs, and generative features are reshaping visibility in the cosmetic and medical procedure industry. Using real-world examples, we show how clinics can optimise for AI-driven search, capture patient attention, and stay competitive across organic, AI, and social channels.
Content Strategy
Which are the best LLM visibility tracking tools?
This whitepaper covers an introduction to the emerging LLM visibility landscape, the growing role of AI search in organic performance, and how brands can begin measuring their presence across major LLMs. We also compare the leading AI search visibility tools on the market, outlining their key features, limitations, and where each tool is best suited.
FAQs
What does content strategy include?
From informational content auditing and optimising, including reviewing existing content performance, to competitor gap analysis where we identify new opportunities, we offer a range of tailored approaches. We’ll also create new guides to push authoritative content, as well as conducting social search optimisation to ensure your brand is discoverable across platforms.
Why should I choose C3 for content strategy?
From strategists to writers, our content team is made up of specialists who have backgrounds in SEO, meaning they’re clued up on the role great content plays in boosting your overall organic performance. With our thorough approach, we ensure your content is tailored to user intent, boosting trust, brand visibility, and ultimately driving conversions.
We also collaborate with our PR and social teams to boost content across channels.
What kind of KPIs do you measure for content?
We track a mix of search performance and engagement metrics to measure the impact of your content strategy. This includes organic visibility, keyword and AI search prompt rankings, and social search performance, ensuring your content aligns with trends and audience needs. We also analyse traffic and onsite engagement to understand how users are interacting with your content.
How long does it take to see results from a content strategy?
Typically, it can take a few months to see results from your strategy as content starts to gain authority and traction. However, from some fixes, like quick optimisations of existing pages and updating high-priority content, you might see results more immediately.
Want to know more?