Digital Bites Speakers 2026

As Creative Lead at On the Beach, Rob dreams up and delivers big, often ridiculous, PR-worthy campaign ideas. From viral reactive moments like our Ibiza “Final Boss” ads, The Brooklyn Beckham Clause and taking on the price of Oasis tickets, he turns culture into clever campaigns that get people talking. He’s also the Holiday Expert – a social media personality with over a quarter of a million followers, sharing holiday hacks and insider travel industry tips.

By day, Rob leads reactive, culturally sharp campaigns for On the Beach, turning real-world moments into viral conversations. By applying those same instincts (speed, cultural awareness and a confident point of view) to TikTok, he accidentally built an audience of 250,000.

This talk explores how reactive thinking builds authority, why expertise travels further than polish, and why the most powerful creators inside any business don’t need to change industry, just perspective.

As Consumer Data Media Lead at Nestlé, Charlotte focuses on improving the effectiveness and efficiency of media campaigns through the power of consumer data. Bringing a CX lens to data‑driven decision making, she helps ensure media strategies are grounded in genuine consumer understanding and deliver meaningful, measurable impact for both brands and audiences.

As signal loss and privacy change the rules of digital marketing, scaling data activation has become increasingly difficult. In this session, Charlotte will share a practical approach to scaling data‑led media planning by combining 1st, 2nd, 3rd and Geo data – helping brands and agencies build resilient, future‑proof strategies that don’t rely on any single signal.

In her talk, Heather will explore the inner workings of Pinterest Predicts, revealing how consumer dreaming and digital planning translate into the next wave of real-world trends. By mapping these unique platform insights to actual shopping behaviours and style choices, she will demonstrate how to create more inspired content and make smarter, data-driven decisions for your upcoming products and campaigns.

Keira is a freelance Social Media Manager and strategist specialising in content and community-led growth. Formerly Head of Creative at Girls in Marketing, she helped scale the brand’s LinkedIn audience from 90k to 350k in under three years. She’s since worked with founders and CEOs at leading personal branding agency Great Influence, and now runs a full-time freelance practice focused on building standout social presence for modern brands.

Most people struggle with their personal brand because they’re overthinking what a good personal brand is supposed to look like. But you don’t have to be an expert to build one. Waiting to feel qualified is often the fastest way to stay invisible.

In this talk, Keira breaks down why visibility builds credibility and shares three practical content formats anyone can use to build their personal brand.

Alicia Torres is a Senior Marketing Leader at Force24, a UK-based marketing automation platform helping brands spot buyer intent and navigate complex buying journeys. Her work sits at the intersection of insight, storytelling and community, where she focuses on turning behaviour into narrative and building marketing that feels thoughtful, relevant and grounded in how people actually make decisions.

In long, high-consideration buying cycles, buyers move slowly, quietly and largely unseen. Yet most inbox strategies are still built for speed and volume. Drawing on new research into invisible intent and mistimed engagement, this session explores why timing, not volume, wins in long buying cycles. Real inbox energy isn’t about sending more, it’s about building momentum at exactly the right moment.

“Creativity is the last legal unfair competitive advantage we can take to run over the competition” is a famous quote attributed to advertising pioneer Bill Bernbach. It suggests that in a crowded, data-driven market, original ideas and unique branding offer a sustainable, legitimate, and unfair advantage over competitors who rely solely on analytical or functional, ‘non-creative’ methods.

A background in tourism economics and a master’s degree in business psychology, Ronja started her digital Marketing career in the Influencer and Social Media space. With in-house and agency experience she has expanded into the digital PR at C3 since 2023. As a German native, Ronja is involved in all things DACH as well as international accounts.

As AI floods the digital PR industry with synthetic expertise and AI slop, a new crisis is emerging: the loss of credibility.

In her talk, Ronja explores why sounding human is no longer a stylistic choice, but a business necessity. Blending PR insight with business psychology, she will delve into how lived experiences and emotional hooks outperform generic AI outputs. Every time.

You’ll learn how to use AI as a powerful tool without sacrificing the authenticity and humanity that builds genuine brand trust.

In the ever-evolving SEO landscape, there is a massive opportunity for brands to capitalise on the broader search universe.

Lizzie’s session helps brands navigate the entire SERP by identifying exactly where to play and which specific features to prioritise for optimisation. Beyond just ranking, you will learn the essential frameworks to effectively measure success and capture growth within this new digital landscape.