Digital Bites Speakers 2026

As Creative Lead at On the Beach, Rob dreams up and delivers big, often ridiculous, PR-worthy campaign ideas. From viral reactive moments like our Ibiza “Final Boss” ads, The Brooklyn Beckham Clause and taking on the price of Oasis tickets, he turns culture into clever campaigns that get people talking. He’s also the Holiday Expert – a social media personality with over a quarter of a million followers, sharing holiday hacks and insider travel industry tips.

By day, I lead reactive, culturally sharp campaigns at On the Beach – jumping on real-world moments and turning them into work that gets people talking.
Using the same instincts – speed, cultural awareness, and confidence in a point of view – I started sharing holiday insights, travel data and behind-the-scenes industry knowledge on TikTok. I wasn’t trying to become an influencer. I was simply positioning myself as a holiday expert. That accidental shift built an audience of 250,000 people.

This talk explores how reactive thinking builds authority, why expertise travels further than polish, and why the most powerful creators inside any business don’t need to change industry – just perspective.

As Consumer Data Media Lead at Nestlé, Charlotte focuses on improving the effectiveness and efficiency of media campaigns through the power of consumer data. Bringing a CX lens to data‑driven decision making, she helps ensure media strategies are grounded in genuine consumer understanding and deliver meaningful, measurable impact for both brands and audiences.

As signal loss and privacy change the rules of digital marketing, scaling data activation has become increasingly difficult. In this session, I’ll share a practical approach to scaling data‑led media planning by combining 1st, 2nd, 3rd and Geo data – helping brands and agencies build resilient, future‑proof strategies that don’t rely on any single signal.

TBC

Keira is a freelance Social Media Manager and strategist specialising in content and community-led growth. Formerly Head of Creative at Girls in Marketing, she helped scale the brand’s LinkedIn audience from 90k to 350k in under three years. She’s since worked with founders and CEOs at leading personal branding agency Great Influence, and now runs a full-time freelance practice focused on building standout social presence for modern brands.

Most people struggle with their personal brand because they’re overthinking what a “good” personal brand is supposed to look like. But you don’t have to be an expert to build one. Waiting to feel qualified is often the fastest way to stay invisible.

In this talk, Keira breaks down why visibility builds credibility and shares three practical content formats anyone can use to build their personal brand.

Three things to learn:
1. Why “feeling qualified” is a moving target (and why most people never feel ready)
2. How visibility builds credibility, not the other way around
3. 3 formats of posts you can use to build your personal brand

Alicia Torres is a Senior Marketing Leader at Force24, a UK-based marketing automation platform helping brands spot buyer intent and navigate complex buying journeys. Her work sits at the intersection of insight, storytelling and community, where she focuses on turning behaviour into narrative and building marketing that feels thoughtful, relevant and grounded in how people actually make decisions.

In long, high-consideration buying cycles, buyers move slowly, quietly and largely unseen. Yet most inbox strategies are still built for speed and volume. Drawing on new research into invisible intent and mistimed engagement, this session explores why timing, not volume, wins in long buying cycles. Real inbox energy isn’t about sending more, it’s about building momentum at exactly the right moment.

Creativity is the last legal unfair competitive advantage we can take to run over the competition”” is a famous quote attributed to advertising pioneer Bill Bernbach. It suggests that in a crowded, data-driven market, original ideas and unique branding offer a sustainable, legitimate, and “”unfair”” advantage over competitors who rely solely on analytical or functional, ‘non-creative’ methods.

A background in tourism economics and a master’s degree in business psychology, Ronja started her digital Marketing career in the Influencer and Social Media space. With in-house and agency experience she has expanded into the digital PR at C3 since 2023. As a German native, Ronja is involved in all things DACH as well as international accounts.

AI keeps flooding not only the (digital) PR industry, but the whole of the digital world. With faster outputs, automated commentary, and synthetic expertise, a new problem is emerging: the loss of credibility.

When every pitch, quote, and thought leadership piece sounds polished and exaggerated but emotionally flat, audiences disengage and journalists lose trust. AI slop is real and consumers feel oversaturated with the ever same-sounding content.

In recent years, some agencies have fabricated experts using AI-generated identities, damaging the industry’s integrity and reinforcing scepticism toward branded content.

This talk explores why “sounding human” is no longer a stylistic choice but a need for your business and the real advantage.

Blending PR insight with business psychology, we’ll examine why lived experiences create trust, why emotional hooks outperform generic expertise, and how brands can use AI as a tool without sacrificing authenticity.

Because in a world of infinite content, the scarcest resource isn’t speed, it’s humanity.

In the ever-evolving SEO landscape there is a huge opportunity for brands to capitalise in the broader search universe. This talk will help brands navigate the entire search landscape and the SERP, showing them where the opportunity is, how to rank for it and just as importantly, how to measure it.

Three key takeaways are:

• How to identify where to play in the new search universe
• What SERP features to optimise for
• How to measure success