Digital Bites Speakers 2025
Eve is Brand Manager at Hip Pop, the gut-friendly soda and kombucha challenger brand stocked in Sainsbury’s, M&S, Waitrose and Morrisons. Having recently worked across two high-growth challenger brands, Eve brings experience in rebrand execution, PR, influencer programmes, events, partnerships and digital campaigns. Passionate about brands that disrupt in their categories, she’s focused on driving growth while building authentic connections with communities and customers.
Everyone’s shouting online – no wonder audiences are tuning out. In this quick-fire talk, you’ll learn how taking a challenger brand-style mindset helps any marketing team cut through the noise, with practical tips to grab attention, spark connection, and stick in people’s minds.
Jim Ker is a Chartered Marketer based in Leeds. Specialising in Digital Strategy, Jim heads up the Digital Marketing team at Cox Automotive Europe, and is also the host of regular marketing networking sessions, The Marketing Meetup, in Leeds.
We’re at the dawn of a new age of technical possibility, and AI is taking over the working world, or so I keep getting told…
It’s no secret that AI is making huge (and pretty groundbreaking) changes to our ways of working. As a senior marketing professional, I feel I’m at the coal face of these changes and their impact on the profession, both for the veterans and the newbies. For me, the big question that continues to crop up this,
Where does everyone start?
I’m on a mission to help other marketing professionals answer this question by sharing how my marketing skills are changing in the wake of AI, how I keep up with the changes, how this is affecting my other marketing mix channels and who I’m learning from to stay sharp. It’s a busy world out there with AI, and I hope this talk can shed a little light on how busy marketers can stay ahead of the curve.
Whether you’re a new manager, an experienced one or not even sure if you want to be a manager in the future, Paddy will help you understand the classic mistakes that most managers make and what to do instead, with clear, actionable steps and takeaways.
The audience will learn:
- Concrete frameworks and processes for delivering effective feedback to teams and colleagues.
- How to avoid being a micromanager.
- How to structure a conversation that is difficult for you.
With over a decade of experience in content and SEO, spanning industries such as fashion, travel, property, and finance, Elle oversees C3’s entire organic strategy; and is passionate about driving organic visibility and helping brands dominate the SERPs.
- The ways to smooth buy-in from key stakeholders
- The need to evolve the way we view, report and show data
- The importance of getting to grips with your data, and how the extraction, cleaning up and visualisation of data (manual work) can lead to you unearthing gems
With over ten years’ experience in digital PR and content creation, Rosa oversees Connective3’s growing Manchester team of digital marketers across SEO, paid media and PR. In her career, Rosa has worked across a variety of different projects, from stand-alone campaigns to long-term strategic roadmaps, for brands including Nike, Manchester Met University, Stena Line, and Ann Summers. She combines her analytical skills with her love of creativity to create concepts that work for many industries, including eCommerce, finance, law and travel.
The search landscape is changing, with a shift in the way people are finding information online, meaning as organic marketers, you need to measure beyond just clicks, keywords, and links. In this talk, we’ll cover the role of AI in organic search, and how to understand the scope of the opportunity, get featured in them, and report back; as well as the state of social search, and how you can optimise your video content to be seen across social channels, Google, and in LLMs/AIOs.
Tom Higgins is the founder of GIFTA, the UK’s leading influencer gifting and seeding company. GIFTA is redefining influencer marketing by prioritising authentic storytelling and empowering creators to share their unique narratives free from brand control, fostering deeper connections with communities. Offering a fully integrated solution for influencer campaigns, GIFTA handles everything from product personalisation and fulfilment to performance tracking and are the first in the UK to distribute chilled and frozen products to influencers, unlocking unique opportunities for food and beverage brands. GIFTA’s client roster includes global brands such as Unilever, Sainsbury’s, L’Oréal, Adidas, and Heinz.
Kirsty Perkins has been with Dale Carnegie for over 11 years and currently serves as Training Director, partnering with brands to strengthen leadership bench strength and build high-performing teams. She works with forward-thinking companies like Adidas, Atom Bank, and is lead consultant in partnership with Connective 3. Dale Carnegie partner with global names such as Microsoft and TikTok to help organisations develop cultures that can adapt, connect and enable change fast, through people that can inspire, connect, and deliver results.
Her approach blends Dale Carnegie’s timeless principles with practical, actionable strategies, enabling brands to grow internal leadership capability, drive team engagement, and create lasting impact across the business.
In a world where everyone’s chasing clicks, reach, and ROI, the real game-changer is still the same: human connection.
This fast, high-energy 8-minute session is a reminder that the most magnetic brands — and the most creative people behind them — win not because they shout the loudest, but because they connect the deepest.
We’ll strip it back to the basics: how we show up, how we listen, how we make people feel. It’s quick, raw, and real — designed to reignite that spark of authenticity that every great brand (and every great team) needs to thrive.
No fluff. No jargon. Just 8 minutes of brand connection — because that’s what makes people remember you, your message, and your brand.
Turn your brand awareness campaigns from difficult-to-measure budget lines into genuine growth drivers. In this talk, we’ll share a new framework for creating connected, attention-grabbing campaigns across paid social, video, CTV, DOOH and audio, and show how advanced measurement connects brand activity directly to business results.
Data-driven and creatively focused, Tash brings her expertise in designing and executing high-impact media campaigns. Passionate about visual storytelling and brand growth, she helps clients scale results whilst enhancing digital maturity – blending brand-led creativity with long-term performance goals whilst bridging the gap between strategic vision and execution.
Turn your brand awareness campaigns from difficult-to-measure budget lines into genuine growth drivers. In this talk, we’ll share a new framework for creating connected, attention-grabbing campaigns across paid social, video, CTV, DOOH and audio, and show how advanced measurement connects brand activity directly to business results.
Originally from Australia, Brittany brings a diverse background spanning agency, FMCG, fashion, and startups. Her expertise lies in all things digital, specialising in marketing analytics. As a Senior Marketing Analytics Manager, Brittany is passionate about driving actionable insights across departments to help our clients thrive. She is also a passionate public speaker and has hosted a wide range of events from conferences all the way through to weddings!
A click is just the first swipe, what happens next determines whether your customer sticks around. This talk explores how insights act as the ultimate matchmaker for marketing channels, from paid ads and SEO to PR and AI. We’ll uncover why users drop off, how to use first-party data to keep them engaged, and how smarter analytics can ensure every channel contributes to conversions. If you want marketing that goes beyond flirting and actually builds relationships, this session is for you.
Jen isn’t another productivity guru — she’s a former FTSE 100 project leader who’s worked hand-in-hand with the likes of the UK Military, Government and fast-scaling startups to fix the real villain in your workday: broken systems (not the people in them). To date, she’s enabled hundreds of busy teams to cut the chaos, reclaim focus and deliver faster without burning out.
Ever feel like you’ve been revving all day but barely moved a mile? You’re not the problem — your system is. In this fast, funny and insight-packed talk, Jen reveals why calm people seem to have more hours (and wins) in their day — and how you can too. You’ll uncover the three forces silently sabotaging your workday and get practical tools to combat them fast. Because true wellbeing isn’t coping with chaos — it’s engineering it out.