SEO Strategy Masterclass
Content is the unsung hero of any marketing campaign. By design, content is creative and engaging – but it’s also intensely user-focused and data-driven, and good content delivers value across the funnel. That’s why your SEO content strategy should be the cornerstone of your cross-channel marketing efforts.
In this talk, you’ll learn why your content strategy is the central point that can connect all of your digital marketing activity, from paid media retargeting to PR campaigns, and why it affects everything from onsite CRO to your CRM and email marketing.
Key Delegate Takeaways:
- Why user-focused, creative content is the most powerful tool you didn’t know you already had
- How to analyse and audit that content, and how to measure content’s impact and insights
- Taking those insights to supercharge your content strategy and connect it to every part of your digital marketing activity, from paid to PR to SEO and social.
- Using content strategy to build growth and deliver results across the entire marketing funnel