Twitter is a powerful tool for PR, whether it’s to follow the news, build relationships with journalists, source information, or find inspiration. Be sure to use it to your advantage, as it will enable you to keep up to date with what’s going on in your industry and will help you to get those creative juices following when planning the next campaign.
With that in mind I’ve pulled a list of some of my favourite Twitter accounts for PR inspiration. Now, I’m sure there are many that deserve to be on the list but in my experience these accounts are guaranteed to make you a better PR!
Top tip: change your settings on Twitter so that you get notifications every time a new tweet gets published on these accounts.
1. Digital PR Examples
Digital PR Examples is an amazing Twitter feed, its packed with great campaigns, digital PR top tips and industry news.
Data led study by @UswitchUK reveals which apps are draining and killing off your iPhone the most. Landed on AdWeek https://t.co/aYNoKpfFam pic.twitter.com/IFZof5LEud
— Digital PR Examples (@DigitalPREx) March 6, 2020
2. Famous Campaigns
Famous campaigns (formerly known as PR examples) showcases the best PR campaigns from around the world. A brilliant account that keeps you up to date with campaigns that are going viral right now.
Perfect! 👌 pic.twitter.com/dpVp0vhZs1
— Famous Campaigns (@famouscampaigns) March 24, 2020
3. The Pudding
The Pudding is a data visualisation source that is filled with super detailed and unique infographics, it’s bound to get you thinking outside of the box!
Does the mere mention of Seattle make you think of non-stop rain? ☔If so, you’re not alone. But you may be surprised to see how precipitation in your own area compares. Check it out in our latest essay: https://t.co/VgGQUqytgI pic.twitter.com/ZhOycdJStg
— The Pudding (@puddingviz) February 27, 2020
4. Visual Capitalist
The Visual Capitalist displays data driven visual content focused on global trends, investing, technology, and the economy. Their website is also a catalogue of data led visuals, it’s worth bookmarking on your internet browser.
The Math Behind Social Distancing 😷
Full infographic here: https://t.co/3zyBz9UfK7#SocialDistancingNow #COVID19 pic.twitter.com/z1bLcllWSC
— Visual Capitalist (@VisualCap) March 28, 2020
5. Information is beautiful
Information is Beautiful is appropriately named as it shares ‘beautiful’ data visualisations, making statistics easy to understand.
Only four colours are consistent in meaning across cultures. Can you spot them? https://t.co/I5OIjVRzRU pic.twitter.com/HE7t75PJJj
— Information is Beautiful (@infobeautiful) February 5, 2020
An Atlas for the curious minds, using maps to showcase data on a multitude of topics from top tourist attractions, to crime rates, house prices and weather effects.
Map Of The Nearest Major U.S. City To Europe, Asia, Africa & Australia – https://t.co/opWrw467iT
— Brilliant Maps (@BrilliantMaps) April 6, 2020
If you happen to have a financial client, this account will offer you plenty of inspiration. Howmuch.net turns complicated economic and financial matters into digestible, unique and easy-to-understand visuals and insightful articles.
These Are the Most Valuable Brands in the World in 2020 via @BrandFinance @howmuch_net https://t.co/JMX0fr0tnR #Brand #Ranked #Companies #DataViz #HowMuchDataViz
— HowMuch.net 💵 (@howmuch_net) April 3, 2020
8.National Press Visuals
A variety of national press have a twitter account for their visual led news stories, here are my favorites:
- The Guardian Visuals – https://twitter.com/GuardianVisuals
- HuffPost Graphics – https://twitter.com/huffpostgraphic?lang=en
- Financial Times Data – https://twitter.com/ftdata
- Reuters Graphics – https://twitter.com/reutersgraphics
- Bloomberg Graphics – https://twitter.com/bbgvisualdata
Visual guide: see how Australia’s bushfires are raging across the country https://t.co/179EX5AVnd pic.twitter.com/iJSnXhzItp
— Guardian Visuals (@GuardianVisuals) January 7, 2020
9. Follow Journalists
Following journalists on Twitter is a simple way for you to see what interests them in everyday life, a great tactic to know before pitching. Also, interacting in their conversations helps to nurture a relationship and makes your name more recognisable to them.
10. Follow others in the PR industry
Digital PR has such a great support network on Twitter, use this to your own advantage to see what fellow PR’s are actively doing from campaign challenges to successes.