The data personalities
of an SEO agency.
Alan Ng is our Technical & Insights Director at connective3. In his talk, he looks at the different data personalities in a performance agency. Looking at how to deliver reporting across different teams that not only integrates multiple data sets, but helps you to use create cross channel insights to deliver value for the wider team.
He covers the tools you need to use, and how to integrate them to generate custom dashboards to better view your key data points. I will also run through examples where data integration has helped us to achieve better results for our clients, taking advantage of their existing data to create audience lists, and using insights from organic to drive paid media efficiencies.