How to do it properly, and why it matters.
JJ runs through the approach we take with clients from day one. From understanding their organic landscape, where they are and where we can take them, right through to how we formulate a clear strategy. Brands can all too easily focus on one particular tactic (digital PR in a lot of cases), but activity like this in isolation will never deliver the kind of results that a well-rounded strategy would deliver - thortful being the classic example here; so I’ll pick out some of the things we’ve done for them and the results we’ve achieved.
He also touches on what we’ve seen during the pandemic specifically (particularly early on) where some clients had to rely heavily on their organic position as paid budgets were pulled right back. To finish, he talks about the agency-client relationship and how to develop a partnership that makes all the above happen.