Have you got some great PR campaign ideas that you’re struggling to get buy-in for or get signed off from a client or even from your management/senior leadership team? Well, worry no more – we’re here to help you get the campaign you’ve been wanting to do for ages off the ground, and watch those links come flying in.
So, you’ve had your brainstorm, and you’ve got some great ideas. Now, how are you going to get these across to your client/manager so that you ALL leave the meeting excited to get going.
BELIEVE IN YOUR IDEA
First and foremost, if you don’t sound interested in your own campaign, how can you expect anyone else to? While it might sound simple, many overlook the importance of sounding (and being) excited about the campaign ideas that they’re presenting. If you’re not feeling that great about your idea in the first place, it might be time to go back to the drawing board.
MAKE SURE YOU’RE ADDING VALUE
Before putting any campaign forward, ask yourself honestly, will people care about this campaign (both journalists and their audience)?
Have the answers to why you should be running this campaign now. Is it a hot topic in the media, or have you foreseen a trend in a particular area? Make sure it’s newsworthy and is going to offer value to the consumer – whether that’s new information, advice or something you’d want to read and discuss. If your campaign ticks all these boxes, then you’re onto a winner.
CHECK YOUR DATA
Often when we first present ideas, they’re not fully fleshed out. But the importance of ensuring you’re able to get the data you need (if it’s a data-focused campaign), in the timeframe you’ve outlined, is critical when communicating your ideas. It will give your client confidence that you’ve done your research and that there won’t be any issues further down the line.
The data you can use will vary from client to client, and it’s always best to make use of first-party data where possible. However, there are hundreds of free data sets online ready for you to use and inform your campaigns. Whether it’s weather data, crime stats or the most-watched Netflix series – be sure to make the most of the data available to you. Some of my most used data sources include:
- Google (whether that’s Trends, Data sets, destination insights or Maps API)
- Statista
- ONS
- Numbeo
- YouGov
- TikTok
- UNdata
- Police data
- NASA open data portal
UNDERSTAND MOTIVATIONS
If you understand what motivates who you’re trying to get buy-in from, that can be half the battle, and they’re more likely to be on board with your plans. With Digital PR, this will mostly be focused on link building, but it can also help to know who you’re presenting to. For example, are they more of a visual or numbers person, and what kind of things do they usually like to see a campaign achieve?
To help visualise campaign success, give them specific examples of where you expect to see coverage and the kinds of headlines you’d expect to see across the likes of Daily Mail or Ladbible etc.
Hopefully, with these tips, you can try to understand your clients/internal teams better, allowing you to present your PR campaigns like a pro. You can also take some additional steps to ensure you’re setting yourself up for success when it comes to execution and outreach.
To find out more about our amazing creative PR campaigns and the types of content to consider as part of your PR strategy, from planned campaigns to proactive and reactive, head here.
Are you spending a lot of resource on campaign ideas, but struggling to get them approved? @amygallim0re shares 3 tips when pitching ideas internally/externally, to turn your ideas into a reality!💡
✅Make sure it adds value
📉Always check data
🤝Understanding motivations— connective3 (@Connective_3) June 29, 2022
