It’s that time of the week again, and although next week might be looking a little quieter on the reactive front, there are still some great opportunities that you can use to your full advantage.
Happy content planning!
THE X FACTOR IS AXED AFTER 17 YEARS
The show that gave us the iconic line “It’s a no from me” will not be renewed after 17 unforgettable seasons.
Despite the sad news (for some), this offers great reactive opportunities for PRs. You could analyse the most iconic performances of the show, or create a list of the most successful X Factor contestants from the UK and other international franchises. Here’s an idea – you could even rank the most brutal Simon Cowell quotes!
YORKSHIRE DAY – SUNDAY 1ST AUGUST (UK)
It’s time to celebrate England’s biggest county, Yorkshire! It’s the land of Yorkshire pudding, the picturesque landscape of The North York Moors, the nation’s favourite Yorkshire tea brand and so much more.
This day offers great opportunities for PRs who work for a broad range of clients. From the top local slang terms, to the most Instagrammable landmarks of the area and the most scenic Yorkshire routes, the sky is the limit.
Head here to learn more about “Yarkshar” day.
NATIONAL CHOCOLATE CHIP COOKIE DAY – AUGUST 4TH (U.S.A.)
Who doesn’t love cookies? Especially when you add chocolate chips in them! Pair them with a glass of milk and you have one of the most delicious snacks to gobble.
On August 4th, Americans celebrate National Chocolate Chip Cookie Day thanks to Ruth G. Wakefield, who a long time ago, accidentally mixed cookie dough with chocolate chips.
So, those who work in the hospitality sector should take advantage of this opportunity. Simply create fun and informative campaigns, or even provide commentary.
For more information click here and get baking!
CYCLE TO WORK DAY – AUGUST 5TH (UK)
Cycling can be great for everyone, and since last year, more and more Brits live in the saddle! Now on its ninth year, Cycle to Work Day on August 5th offers employees across the UK a much-needed boost through cycling.
This is a great opportunity for all the sports and business PRs out there, but you can make it work for everything from lifestyle to fashion, too.
Whether you’re going for a proactive piece on the nation’s favourite cycling route or providing top cycling tips for beginners, the PR mixing bowl is all yours!
Click here for more information!
HALIFAX HOUSE PRICE INDEX – AUGUST 6TH
Halifax releases its House Price Index on August 6th, a super important calendar day for anyone who works in the property sector.
With annual house price inflation being at its strongest level in seven years, this report can be a great newsjacking opportunity for home, mortgage and equity clients.
Click here for more information on Friday.
Hopefully, you’ll find this helpful when planning some of your content for the week ahead. Want to learn more about our PR work? Head over to our PR page here.