Our Maker Model has been specially developed to identify the insights and actions a business needs to maintain or achieve a market-leading position.

Our suite of best-in-class proprietary tools enable us to provide clients with robust recimmendations and data-driven insights. While our connective approach enables individual speacialists to work collaboratively to enhance cross-channel performance.

Our 5-step process ensures that a strong and relevant digital strategy is created from comprehensive Market and Audience research undertaken by our in-house digital strategists. We take a full 360 view of the market which is both quantitative and qualitative to really understand the opportunity.

We follow this by delivering an execution plan that connects channels and insight for enhanced performance, all backed by a measurement frame to capture success.

Who buys your product or service

What are their personality types, attitudes, & behaviours

What motivates them to buy

What journey do they take when buying your product or service

What media is your audience consuming

Which messaging resonates best with your audience types

Identification of internal and external factors

Core strategy to overcome challenges and win

What does success look like

Does the brand need repositioning in relation to competitors

What should the channel mix be

What should the key messages be

How do we measure campaign effectiveness

KPI framework creation

What does success look like

What tools are needed to measure success

Project milestones

How do we use this to evolve your approach