We believe an attitude of unlimited growth creates unlimited opportunities.
The Maker Model
Making growth happen.
Our Maker Model has been specially developed to identify the insights and actions a business needs to maintain or achieve a market-leading position.
Our suite of best-in-class proprietary tools enable us to provide clients with robust recimmendations and data-driven insights. While our connective approach enables individual speacialists to work collaboratively to enhance cross-channel performance.
The Maker Model Framework – 5-Step Process
Our 5-step process ensures that a strong and relevant digital strategy is created from comprehensive Market and Audience research undertaken by our in-house digital strategists. We take a full 360 view of the market which is both quantitative and qualitative to really understand the opportunity.
We follow this by delivering an execution plan that connects channels and insight for enhanced performance, all backed by a measurement frame to capture success.
What is the shape of your market
What macro factors do you need to consider
How has the landscape changed inside your digital market channels
Who are your direct and indirect competitors
Who buys your product or service
What are their personality types, attitudes, & behaviours
What motivates them to buy
What journey do they take when buying your product or service
What media is your audience consuming
Which messaging resonates best with your audience types
Identification of internal and external factors
Core strategy to overcome challenges and win
What does success look like
Does the brand need repositioning in relation to competitors
What should the channel mix be
What should the key messages be
How will each channel be used
What tactics do we employ across each channel that point towards the core strategy
How do we connect channels
Creative concept creation and format requirements
How do we measure campaign effectiveness
KPI framework creation
What does success look like
What tools are needed to measure success
Project milestones
How do we use this to evolve your approach
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