Strata Homes are a new home builder based in Yorkshire, they appointed us to deliver a highly targeted PPC strategy to catch the most interested buyers, early in their home search journey. Within just 6 months we’d delivered a budget busting strategy, with our optimised approach that saved money, and most importantly sold homes.
A BESPOKE LOCAL PPC APPROACH –
THROUGH SMART STRATEGY
Working with connective3 has been a breath of fresh air. The team are extremely knowledgeable and proactive. Their strategy challenged what we’ve done with much bigger agencies and bigger budgets for years, and they’ve delivered some of the best results we have ever seen.
Natalie Wilson, Strata Marketing Manager
HOW DID WE DO IT:
We took a property development, location led strategy and overlaid an audience approach. We targeted audiences that were within the geographical radius of the developments, and further optimised this to include audience profiles, such as in-market signals, demographics, home ownership status and lookalikes of existing users already in the Strata journey.
Strata Homes have very clear audience types who are interested in specific types of properties, from ‘first time buyers’ to ‘second steppers’ – we knew it was crucial to tailor ad copy to each audience, pulling out messages such as ‘help to buy’ and ‘part exchange’. The ads were also tailored to match the properties available and the calls to action then drove users to visit or enquire online.
This strategy enabled us to recognise and target key valuable audiences and then personalise the ads to drive clicks and conversions.
Through a strategically led campaign focussing on Strata’s business requirements, each of their individual property developments, audience segmentation and ad personalisation we were able to decrease the CPA of people booking a property development viewing by an astounding 85%.
Cost per enquiry decreased by 25% and cost per viewing (the most valuable conversion type) performed way above expectations with this decreasing by 83% following our take-over of the account.
STRATA ARE NOW 91%
FORWARD SOLD AGAINST
HOUSES AVAILABLE IN 2021
Contact us today to see how we can help you.
Through tailoring our strategy to Strata’s specific requirements we were able to deliver a highly targeted, and incredibly succesful campaign. Our immersive approach to client relationships, alongwith our team’s expertise empowered us to deliver this.