Case Study

Integrating offline conversions to reduce true CPA by 29%

OVERVIEW

Through the integration of approved and funded loan data, we were able to optimise to only applications that were likely to convert, delivering the following results:

36

Increase in loan approvals

65

Increase in loan approval rate

29

Reduction in cost per approved loan
How we did it

Combining offline data with a connected audience strategy.

With a brief to deliver a more cost-effective cost per approved loan, we integrated offline approvals data into Google Analytics and pushed this data through into Google Ads. This not only gave us visibility of the data, but the integration method meant we had the full suite of optimisation tactics available against the new metrics, including automated bidding strategies.

Custom audience targeting and bid modifiers allowed us to filter to relevant audiences more likely to be approved for a loan, which had a further direct impact on the campaign results.

Working with connective3 has been seamless from the very start and they have felt like an extension of our team. Their knowledge and expertise has taken our paid media to another level and their advanced use of data integration has given us a much higher rate of visibility and a great return on investment.

ChooseMyCar
The Results

Leads increased by over 100%

This strategy saw initial front-end metrics decrease but had a positive impact of the KPIs that mattered, approved loans and cost per approved loans.

The cost per click rose by 13% and the cost per application rose by 18%. However, as the audience strategy filtered out users unlikely to be approved the overall cost per approved loan reduced by a staggering 28%.

Contact us today to start achieving unprecedented results.





    View next case study

    Blacktower Financial Management

    Driving leads and traffic through international link acquisition.

    thortful

    Doubling organic revenue through product focussed content marketing.

    Blacktower Financial Management

    Using PPC to more than double lead generation