Choosemycar –

REDUCED CPA BY 29%

Through the integration of approved and funded loan data, we were able to optimise to only applications that were likely to convert, delivering the following results:

36

Increase in loan approvals

65

Increase in loan approval rate

29

Reduction in cost per approved loan

“Working with connective3 has been seamless from the very start and they have felt like an extension of our team. Their knowledge and expertise has taken our paid media to another level and their advanced use of data integration has given us a much higher rate of visibility and a great return on investment.”

ChooseMyCar

CAMPAIGN EXECUTION

With a brief to deliver a more cost-effective cost per approved loan, we integrated offline approvals data into Google Analytics and pushed this data through into Google Ads. This not only gave us visibility of the data, but the integration method meant we had the full suite of optimisation tactics available against the new metrics, including automated bidding strategies.

Custom audience targeting and bid modifiers allowed us to filter to relevant audiences more likely to be approved for a loan, which had a further direct impact on the campaign results.

THE RESULTS

This strategy saw initial front-end metrics decrease but had a positive impact of the KPIs that mattered, approved loans and cost per approved loans.

The cost per click rose by 13% and the cost per application rose by 18%. However, as the audience strategy filtered out users unlikely to be approved the overall cost per approved loan reduced by a staggering 28%.

Contact us today to start achieving unprecedented results.





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