Using PPC to more than double lead generation.
“The campaigns connective3 have managed for us have delivered tangible results, making people from all across the business sit up and take note of their excellent performance.”
Aimee Speight, Blacktower Financial Management
How we did it
Combining best practice with highly targeted keywords.
With a brief to deliver a more cost effective CPA, we restructured the account, regaining control of the account and ensuring that ads were only shown against a specific highly targeted set of keywords in specific territories. We took a hands on approach, using opportunity findings to drive learnings which enabled us to further optimise through the use of dynamic search ads and responsive search ads to deliver multivariate test messaging.
Audience targeting and bid modifiers allowed us to filter to relevant audiences only, this had a direct impact on the campaign results.
It has been a joy to work with Claire and Will for the last six months. Their calm, friendly manner combined with their razor-sharp skill sets and innate field knowledge make for an unstoppable marketing duo. They are an invaluable extension of the Blacktower team and I look forward to continuing our work together in the future.Aimee Speight, Blacktower Financial Management
Leads increased by over 100%
With the objective to deliver efficiencies and increase leads we achieved a 35% reduction in CPC from when we took over the account. The adjusted audience targeting saw pages per session increase by 52%, bounce rate reduce by 14% and click through rate increase by 40% – evidence that the changes implemented delivered significant improvements.
Month on month our conversion rate has increased by 22%, our CPA has dropped by a substantial 53% and we have seen 166% more conversions – a great result for the team and the client!