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Up North Agenda 2024

With over 25 sessions to choose from, we have talks from leading marketers, entrepreneurs, creatives and more. You can also head over to our speaker page to find out more about our speakers and their sessions.

8.30-9.30
REGISTRATION 
Join us from 8.30, we’ll be serving complimentary tea, coffee and pastries before the talks start.
Make sure you get to the event in good time to secure a good spot!

STAGE ONE

9.30-9.40
INTRODUCTION

9.40-10.05
Keynote: Ben Gallagher
Co-Founder, Luxe Collective
How to properly understand social media in less than 30 minutes

10.05-10.25
Charl Geoghegan
Head of Brand Marketing, Refy
Talk title tbc

10.25-10.45
Sonia Hussain
Brand Manager, Lounge
Why brand building matters now more than ever

STAGE TWO

9.30-9.40
INTRODUCTION

9.40-10.05
Luciana Beker
Senior Agency Manager, Google
Put Google AI to work for you

10.05-10.25
Mahmoud Nagiub
Agency Partner, Meta
The evolution of short form video formats and the art of creative testing

10.25-10.45
Claire Stanley-Manock
Paid Media Director, connective3
The dark art of persuasion

10.45-11.15
REFRESHMENT BREAK
Join us in the breakout area for teas, coffees & a chat.

STAGE ONE

11.15-11.40
Will Brittain
Head of Paid Social, connective3
Code Red: The 7 paid social tests you can’t afford to not run

11.40-12.05
Elle-Louise Wilmot
Founder, Truly Twenties
How you can elevate social media through community and connection

12.05-12.30
Broghan Smith
Fashion Retail Key Account Lead, TikTok Shop
An introduction to TikTok Shop

STAGE TWO

11.15-11.40
Adam Blomberg
VP of Product and Partner Marketing, Funnel
Why you need to trust your marketing data (and how to get there)

11.40-12.05
Tom Capper
Senior Search Scientist, Stat
The road to hell is paved with good intents

12.05-12.30
Jimmy Rippon
Global Head of Search, Swoop Finance
Scaling SEO internationally: 6 mistakes I’ve made so you don’t have to

12.30-2.00
LUNCH
Join us for a delicious lunch or head out to pick something up.
Victoria Warehouse have created a unique Up North lunch menu and will be serving a choice of hot and cold lunch options, catering for all dietary requirements available to purchase at the venue.

STAGE ONE

3.45-4.10
Keira Penney
Head of Creative, Girls in Marketing
Elevating every corner of your career with creativity

4.10-4.35
Janis Thomas
Managing Director, Look Fabulous Forever
The value of older consumers in ecommerce

4.35-5.00
Women in Marketing Panel (Q&A)
With Rosa Mitchell (connective3), Olivia Mae Hanlon (Girls in Marketing), Janis Thomas (Look Fabulous Forever), Claire Stanley-Manock (connective3) & Rejoice Ojiaku (Nelson Bostock Unlimited)
Submit your questions here

STAGE TWO

2.00-2.25
Rosa Mitchell
Business Director, connective3
Supercharging your business performance with a fully connected approach

2.25-2.50
Steve Paine
Marketing Manager, Sistrix
Best of women’s fashion SEO – Trends, leaders, analysis

2.50-3.15
Andy Beckwith
Head of Design, Tall
Brand beyond the buzz

3.15-3.45
REFRESHMENT BREAK
Join us in the breakout area for teas, coffees & a chat

STAGE ONE x DIGITAL BITES

Itamar Blauer
Senior SEO Director, Studio Hawk
From silos to synergy: How to unify digital marketing teams

Eirini Theodoridou
Digital PR Manager, connective3
How to Make your campaigns work harder

Azeem Ahmad
Digital Marketing Consultant, Azeem Digital
Resilience in action – how to move forward during tough times

Katie Taylor-Thompson
Managing Director, Katie Lingo
Content goblins & SEO heists: Who can we trust?

Ella Wright
Social Media & Content Manager, Neom Wellbeing
You’ve been told you need UGC for social? Here’s where to start

Rejoice Ojiaku
SEO Manager, Nelson Bostock Unlimited
From Start to Finish: Building Content Briefs with SEO in Mind

Karim Adib
Digital PR & Outreach Specialist, ClickThrough Marketing
An 8-minute guide to ideation

Rosa Mitchell
Business Director, connecitve3
Talk title tbc

This is our quick-fire Digital Bites track featuring 8 x 8-minute talks on all topics.

STAGE TWO

3.45-4.10
Isa Lavahun
Freelance Search Strategist, Lavly Ltd
The future of PR: Why bridging the gap between PR and SEO is the only way forward for PR professionals

4.10-4.35
David White
Content Marketing Director, connective3
The New Era of Link Building: Navigating the ‘Messy Middle’ with Digital PR

4.35-5.00
Talk tba
tba
tba

5.00-7.00
AFTER-PARTY
We’ll see you at the bar for some post-event drinks and a catch up with the other attendees – drinks provided by connective3.

Up North is happening on 13 June 2024 at Victoria Warehouse in Manchester, you can find out more here.