Up North Agenda

8.30-9.30
REGISTRATION 
Join us from 8.30, we’ll be serving complimentary tea, coffee and pastries before the talks start.
Make sure you get to the event in good time to secure a good spot!

9.30-9.40
INTRODUCTION

9.40-10.05
Keynote: Daniel Rowles
CEO Target Internet, Programme Director Imperial College & Host of the Digital Marketing Podcast
The future of digital marketing

10.05-10.25
Ash Jones
Founder, Great Influence
Building a personal brand to become a “gateway drug” for your business

10.25-10.45
Olivia Mae-Hanlon
CEO & Founder, Girls in Marketing
Building, managing and monitoring brand perception online

9.30-9.40
INTRODUCTION

9.40-10.05
Lily Thistlewood
Head of Performance Marketing, Adanola
From corporate life to start-up chaos and everything in-between

10.05-10.25
E-commerce panel
With Claire Stanley-Manock (connective3), Lily Thistlewood (Adanola), Azeem Ahmad (ASSA ABLOY) & Chris Nightingale (ao.com)

10.25-10.45
Adam Oldfield
Founder & CEO, Force24
It’s time to think differently about email

10.45-11.15
REFRESHMENT BREAK
Join us in the breakout area for teas, coffees & a chat.

11.15-11.40
Azeem Ahmad
Digital Marketing Lead, ASSA ABLOY
Bridging the gap: Aligning digital marketing with equality

11.40-12.05
Rosa Mitchell
Business Director, connective3
Conquering confidence: How to improve self-confidence when working in digital

12.05-12.30
Abi Bennetts
Digital PR Manager, Propellernet
Psychology principles to power your digital team’s success

11.15-11.40
Adam Hetherington
Senior Agency Manager, Google
AI Powered Ads

11.40-12.05
Claire Stanley-Manock
Paid Media Director, connective3
Humans vs machines: AI in paid media

12.05-12.30
Abi Carey
Head of Paid Social, Overdrive Digital
Set yourself up for Q4 success now

12.30-2.00
LUNCH
Join us for a delicious lunch or head out to pick something up.
Victoria Warehouse have created a unique Up North lunch menu and will be serving a choice of hot and cold lunch options, catering for all dietary requirements available to purchase at the venue.

2.00-2.25
Kelliesha White
Senior Brand & Cultural Impact Manager, Depop
Crafting connections: The art of a marketer

2.25-2.50
John Thornton
Creative, Surreal
How to cause chaos on social media (and get away with it)

2.50-3.15
Keynote: Grace Andrews
Head of Content, Steven Bartlett & The Diary Of A CEO
Behind the STREAMS: Scaling The Diary of a CEO

2.00-2.25
Helen Pollitt
Head of SEO, Car & Classic
Unlocking growth – The power of company-wide SEO education

2.25-2.50
Dan Morehead
Lead SEO, Channel 4
SEO for streaming

2.50-3.15
Sanjay Purewal
SEO Manager, CAVU
How to use the SERP to guide your organic strategy

3.15-3.45
REFRESHMENT BREAK
Join us in the breakout area for teas, coffees & a chat

3.45-4.10
David White
Content Marketing Director, connective3
The state of Digital PR in 2023

4.10-4.35
Leigh Purves
Journalist & Broadcaster
Pitch perfect – Storytelling with success

4.35-5.00
PR Panel (Q&A)
With David White (connective3), Libby Windle (connective3), Leigh Purves (Journalist & Broadcaster) & Abi Bennetts (Propellernet)
Submit your questions here

3.45-4.10
Samantha Mutongi
Digital Content Strategist & Social Media Expert
If your content is so good, why isn’t it working?

4.10-4.35
Kenny Metham & Andreea Popa
Senior Social Media Manager & Head of Paid Social, connective3
The secret to driving value with social

4.35-5.00
Lauren Hughes
Head of Strategy, Social Trinity
TikTok: The misconceptions, where brands are getting it wrong and how to get it right

5.00-6.30
AFTER-PARTY
We’ll see you at the bar for some post-event drinks and a catch up with the other attendees (all drinks provided by connective3)