thortful x Public Health England:

Putting mental health first

thortful is an online greetings card marketplace, providing a platform for independent creatives to sell their designs from all over the globe.

The campaign

To mark Mental Health Awareness Week, our client thortful partnered with Public Health England, at connective3 we were challenged to build links on the back of the partnership.

The approach

To drive results, we teamed up with influencer and TV celebrity Jack Quickenden. We interviewed Jake about mental health to ensure the campaign was relatable to readers. Having had his own mental health struggles, Jake was the perfect match for the campaign due to the relevance of his own experiences but also his audience. Using our influencer vetting tool we were able to match Jake’s social audience to thortful’s. In addition, his following (2M overall) and engagement across his social channels were astonishing, making Jake the perfect match for the campaign and a key component in amplifying results.

The results

This influencer collab gained coverage in major UK publications such as The Mirror, Metro, Tyla, The Sun, and Daily Mail.

This campaign achieved 11 links overall and is still gaining links now – due to updates on Jake’s personal life.

Contact us today to start achieving unprecedented results.





    thortful – Partnership with Public Health England

    thortful – Partnership with Public Health England

    thortful – Changing the game with creative blog content

    thortful – Changing the game with creative blog content

    Blacktower – The Expat Hub

    Blacktower – The Expat Hub