Snug Bedding:

Using paid media to drive brand recognition and sales

Through our mixed media approach we drove an over 2.4m ad views, and nearly doubled their usual CTR.

Client
Snug Bedding
Services
  • Paid Media
  • Video & Display
  • Social Media
Year

2021

A full funnel approach, using video

Snug Bedding provide sustainable duvets and pillows, filled with recycled materials and packed into carbon negative packaging. Our brief was to help use social media to drive brand recognition and sales, and to support Snug in the launch of their launch as a new brand.

136

Return on ad spend

2

Ad views

200%

Increase in CTR

CAMPAIGN OVERVIEW:

We took a full funnel approach and used video across YouTube, Facebook and Instagram to drive brand awareness, and promote the products.

We then drove users to the site to start their brand journey via a discovery campaign promoting our Happy Sleep Formula.

We then drove consideration and ultimately sales through a highly targeted Facebook campaign using carousel ads to showcase the range of duvets and pillows.

Finally users were signposted to the snug-bedding site to buy their duvets and pillows with brand PPC ads.

YouTube ad - Snug Bedding

Through our mixed media approach we drove an over 2.4m ad views, and nearly doubled their usual CTR.

The core challenge was that with may of the products being under £10, achieving a profitable CPC was crucial, however through tight targeting we were able to achieve a ROAS of 136%.

Contact us today to start achieving unprecedented results.





    thortful – Valentine’s Day

    thortful – Valentine’s Day