DRIVING BRAND AND SALES
Snug Bedding
Services
Paid Media
Social Media
Year
2021
Our brief was to help use social media to boost brand recognition and sales, and to support Snug in the launch of their launch as a new brand. Through our mixed media approach we drove an over 2.4m ad views, and nearly doubled their usual CTR.
The approach
We took a full funnel approach and used video across YouTube, Facebook and Instagram to drive brand awareness, and promote the products.
We then drove users to the site to start their brand journey via a discovery campaign promoting our Happy Sleep Formula.
We then drove consideration and ultimately sales through a highly targeted Facebook campaign using carousel ads to showcase the range of duvets and pillows.
Finally users were signposted to the snug-bedding site to buy their duvets and pillows with brand PPC ads.
The results
Through our mixed media approach we drove over 2.4m ad views, and nearly doubled their usual CTR.
The core challenge was that with many of the products being under £10, achieving a profitable CPC was crucial, however, through tight targeting we were able to achieve a ROAS of 136%.
136
return on ad spend
2
ad views
200
increase in CTR
