Snug Bedding:

Using paid media to drive brand recognition and sales

Through our mixed media approach we drove an over 2.4m ad views, and nearly doubled their usual CTR.

Client
Snug Bedding
Services
  • Paid Media
  • Video & Display
  • Social Media
Year

2021

A full funnel approach, using video

Snug Bedding provide sustainable duvets and pillows, filled with recycled materials and packed into carbon negative packaging. Our brief was to help use social media to drive brand recognition and sales, and to support Snug in the launch of their launch as a new brand.

136

Return on ad spend

2

Ad views

200%

Increase in CTR
YouTube ad - Snug Bedding

We took a full funnel approach and used video across YouTube, Facebook and Instagram to drive brand awareness, and promote the products.

We then drove users to the site to start their brand journey via a discovery campaign promoting our Happy Sleep Formula.

We then drove consideration and ultimately sales through a highly targeted Facebook campaign using carousel ads to showcase the range of duvets and pillows.

Finally users were signposted to the snug-bedding site to buy their duvets and pillows with brand PPC ads.

The results

Through our mixed media approach we drove over 2.4m ad views, and nearly doubled their usual CTR.

The core challenge was that with many of the products being under £10, achieving a profitable CPC was crucial, however, through tight targeting we were able to achieve a ROAS of 136%.

Contact us today to start achieving unprecedented results.





    thortful – Partnership with Public Health England

    thortful – Partnership with Public Health England

    thortful – Changing the game with creative blog content

    thortful – Changing the game with creative blog content

    Blacktower – The Expat Hub

    Blacktower – The Expat Hub