STATEWIDE LINK BUILDING ACROSS THE USA
SINGULART
Services
Digital PR
Year
2021
To drive traffic to SINGULART’s website and increase their profile in the art industry, we used social media data to find out which states in the U.S. have the most street art.
The approach
We were challenged to deliver a digital PR campaign to grow SINGULART’s online presence across the U.S., boost brand awareness, and drive authoritative backlinks to the site. With this in mind, we created the U.S. Street Art Hotspots campaign – featuring the top 12 locations in the U.S. with the most street and urban art.
The strategy
We used social media data to collate engagement actions across relevant hashtags such as #streetart, #urbanart, and #grafittiart, to reveal the areas across America that are home to the most street art. New York City took the top spot, bringing in 307,000 engagement actions, followed by Chicago (76,300) and Portland (57,200).
We hosted the data on the SINGULART blog along with some of the most famous pieces that can be found in the top 12 locations and outreached this to the U.S. media.
The results
The campaign secured 23 links, gaining coverage from major U.S. outlets, such as TimeOut New York, NY1, Chicago Tribune, Fox 5, and over 1.3m coverage views.
The campaign also received 1.6k social shares, demonstrating the popularity of street and urban art online.
“It was a pleasure to work with connnective3 on this creative campaign. Not only was it a huge success for our strategy, but it has also inspired us, our artists, and our collectors to discover new street art hotspots.”
Singulart
