Using Social Media to drive Online PR
Using Social Listening we created a series of campaigns crafted around fans for NBA, NFL and NHL- taking their interests and turning them into link worthy content and coverage across the US.
- Digital PR
- Link Building
- Statewide results
- 170 + links/coverage
Driving links and coverage across the US
Our brief was to create a relevant content strategy to drive BIG US links. Following social listening we created a series of NFL, NBA and NHL focussed campaigns, which drove huge volumes of links and coverage across the country, achieving headlines on titles including Sports Illustrated, Market Watch and State News Network.