Digital PR For Good
With a brief to deliver links and coverage for leading technology provider Fasthosts, we created the Busiest Websites campaign – to find out which sites see the most traffic worldwide. We delivered four times on our KPI, and the campaign was cited by The New York Times in an expose on PornHub which resulted in the removal of 10million pieces of unverified content.
- Digital PR
Which websites see the most traffic worldwide?
Created for leading technology provider Fasthosts the Busiest Websites Digital PR campaign, was designed to reveal the most popular sites on the internet. From search engines to social media platforms, news sites to entertainment and everything in between. The concept was designed to be evergreen, allowing us to revisit the campaign and drive further links and placements on a quarterly basis.
Most notably however we worked with the New York Times who decided to write an article on the ‘Children of Pornhub’ due to huge amount of traffic Pornhub receives – which was highlighted in our research. Following reports of child abuse and rape content Pornhub then went on to delete over 80% of videos (over 10 million videos) after children abuse claims! This also led to Visa and Mastercard blocking access to payments on Pornhub.
In total this The New York Times article has received 3,100+ referring domains and 6million visits.
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The team’s knowledge of the market, their media contacts and truly creative approach empowered them to deliver a results heavy campaign. It was through this strategically creative approach that we saw such incredible success.