DIGITAL PR FOR GOOD
Fasthosts
Services
Digital PR
SEO
Creative
Year
2020
The approach
We ran a report to reveal the busiest websites on the internet; from search engines to social media platforms, news sites to entertainment and everything in between.
Using Similar Web data, we collected the website traffic statistics from October 2019 – March 2020, then worked out the average monthly, weekly, daily, hourly visits as well as the average visits per minute and second.
The concept itself was designed to be evergreen, allowing us revisit the campaign in January to look back at the Busiest Website of 2020 with refreshed data, this then got some more amazing placements in the media.
The results
The campaign achieved nearly 70 placements on sites including The New York Times, Medium and Tech Round – this represented a +95% increase in new referring domains for Fasthosts.
Most notably however we worked with the New York Times who decided to write an article on the ‘Children of Pornhub’ due to huge amount of traffic Pornhub receives – which was highlighted in our research. Following reports of child abuse and rape content Pornhub then went on to delete over 80% of videos (over 10 million videos) after children abuse claims! This also led to Visa and Mastercard blocking access to payments on Pornhub.
In total this The New York Times article has received 3,100+ referring domains and 6million visits.
68
Links
95
increase in referring domains
Contact us today to see how we can help you.
The team’s knowledge of the market, their media contacts and truly creative approach empowered them to deliver a results heavy campaign. It was through this strategically creative approach that we saw such incredible success.
