With hygiene high on the agenda during the 2020 pandemic the Dirty Cars campaign was a timely piece of content marketing, that was hugely successful in delivering automotive niche links and coverage, perfect for driving performance around CTM's car insurance product.
- Digital PR
- 60 links
- Including Top Car, The Drive, Motor
How clean is your car?
Comparethemarket operates in the hugely competitive price comparison space, where high quality links are crucial in maintaining organic performance; the Dirty Cars campaign was designed to do just that. We swabbed car interiors to reveal the germs lurking within. The results were hosted in a blog onsite, featuring expert commentary on car hygiene tips; we then used this for outreach to drive automotive links.
We portrayed the data in a static visual highlighting the dirtiest parts of the car and accompanied this with helpful tips on how to protect your car. The on-site content can be viewed here.
The campaign exceeded KPIs and delivered 60 links in total, across both national and international outlets. Key highlights include Top Gear, The Drive, GoCar, AutoBlog, and Motor.
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The team’s knowledge of the market, media contacts, and a truly creative and unique approach empowered them to deliver a results-heavy campaign. It was through this strategically creative approach that we saw such incredible success. Interested to hear more? Contact us today to see how we can help you.