- Social Media
- Digital PR
The ultimate doggy workout
UK holiday brand Canine Cottages are the home of dog-friendly holidays. With a brief to drive brand awareness, links and social media (reach and impressions), we created the Doggy Workout campaign.
The campaign was designed to take advantage of the home fitness popularity during the pandemic, and featured home workouts that you could do with your dog too! We created a series of dog workout tips for the press release, and used the press activity to promote the live workout with an influencer.
Canine Cottages have a niche audience who love all things dog-related. Using our influencer vetting tool, we used audience analytics to find an influencer who was perfectly aligned with the client’s audience.
We teamed up with fitness influencer Amy Lou Perry, and her Instagram-famous cockapoo Teddy, to devise a dog-friendly workout that you could do at home with your pooch!
A home workout presented the perfect way to encourage the Canine Cottage’s audience to engage with the brand on social, and equipped our “staycationers” with a workout they could repeat whilst staying in their holiday cottage!
It was the perfect concept to relate to Canine Cottages brand, but also show off their personality. To take this concept to a different level, we held a livestream on Instagram to showcase the workout with @amylouperry and @cockapoo_teddywatts to create further hype around the campaign.
We pushed out content and paid social ads with specific audience targeting throughout the week before, to create a hype around the livestream and increase further brand awareness.
On the back of our strategy, we increased Canine Cottages’ overall social engagement across Facebook and Instagram, throughout the week, the campaign was running. We achieved the following results: