Blacktower Financial Management

US Link Building

Blacktower Financial Management achieved statewide coverage and links in the USA through a location targeted campaign ranking the best states to retire in across the country. The result? Headlines, TV coverage and traffic from Blacktower's US audience.

Blacktower Financial Management
  • Digital PR
  • SEO
  • Creative


Key Results
  • 165 links
  • Featured on Yahoo Money, LA News, ABC News

Which is the best state to retire in?

We were tasked by Blacktower to produce a campaign that would generate leads for their pension investments – driving consumer interest and inquiries. Following keyword research, we found that the theme of ‘retirement finances’ was a key focus for Blacktower’s audience. We went on to create a relevant PR campaign that revealed the best state to retire in the USA – linking back to this financial theme.





Campaign Execution

To implement the campaign, we created an asset on the Blacktower website, featuring a leader board of the best US states for retirees based on key data. The data ranked American states by a variety of factors, including cost of living, crime rates, life expectancy and house prices. Each index value is attributed a result from 0 to 100 and then a final value is awarded from 1-5, to guide people on where to live their ‘golden years’.

The data analysed showed that the state of ‘West Virginia’ came out on top for retirees – meaning they can live their happily and comfortably.

The Results

We delivered over 153 links across America, stand-out links came from sites such as ABC, Fox LA and the Miami Herald. This coverage was also mirrored in TV placements, which was not a direct KPI. But the campaign hit the headlines with exposure from internationally recognised publications – such as Yahoo Money, LA News, and ABC News. This is a significant boost for brand awareness.

The campaign has gained over 21,031 users to the site to date, with over 2/3 (18,873) of these visitors coming from external sources. Due to this direct and organic traffic has seen a significant uplift – driving brand awareness and amounting to an uplift in revenue.

Contact us today to start achieving unprecedented results.

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