Blacktower Financial Management
Links and Coverage across the EU
Our aim was to target investors across Europe with a campaign to drive them back to the Blacktower website. Creative content and outreach helped us to deliver links across 16 different European countries.
- Digital PR
- 16 Countries Covered
- 188 Links
Where is the best place to retire in Europe?
Using social listening and keyword research, we found that ‘retirement’ was a frequently discussed topic in investment focussed marketing.
The brief was to generate leads for pension investments, driving traffic and enquiries back to the Blacktower ‘Retirement Index’ EU Campaign. We wanted to run an effective PR campaign that would catch headlines, so we compiled data on the best country to retire Europe and build an asset on their domain around this.
The data gathered for the campaign ranked EU countries through a variety of factors, including; cost of living, crime levels, percentage of the population over 65 years, life expectancy and house prices – which linked back to our financial theme. The asset features a leader board displaying all the data from trusted sources on the Blacktower domain.
Each index value has attributed a result from 0 to 100 and then a final value is awarded from 1-5. The higher the index number, the higher the rank of the country. We analysed data from 37 European countries, using academic sources such as Numbeo and World Bank.
The data showed that Finland topped the leader board due to its low house prices, cost of living and other key factors. Its breath-taking views, also make it perfect for retirees who are looking to wind down.
We delivered over 188 placements for this campaign (and still counting) across 16 countries. Links come from highly recognised media sources, such as The Standard, The Express and The Mirror.
The campaign accomplished 16,469 visitors to the site, with over 80% (14,041) of those being new users achieved through the links we gained from the campaign. Due to the campaign driving a rise in visitors to the site organically and directly, it has been paramount for brand awareness.
“SINCE ON-BOARDING CONNECTIVE3 WE HAVE BEEN CONSISTENTLY BLOWN AWAY BY THE FANTASTIC RESULTS, INTUITIVE CAMPAIGNS AND THE IMMEDIATE UNDERSTANDING OF OUR WIDER BUSINESS STRATEGY; ALL UNDERPINNED BY FRIENDLY, ENERGETIC AND SEAMLESS CLIENT SERVICE AND COMMUNICATION.”
Aimee Speight – Group Marketing Director – Blacktower Financial Management