New

New
Social media for business

8th October 2019

Social media for business

71 per cent of consumers would recommend a brand if they have a good social media experience with them. (Source)  Social media is a communications channel that cannot be ignored by businesses and marketers. Having a strong social presence allows brands to demonstrate expertise, build a loyal fan base and drive converting traffic to your […]

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Questions your digital PR team should be asking your paid team

8th October 2019

Questions your digital PR team should be asking your paid team

As a digital marketer I am fascinated by audience data. I love to understand and monitor how people behave online, what drives them to purchase a product or share an article, how news agendas can influence behaviours ,and ultimately the likes and dislikes of my target audience. We have never had as much access to […]

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Implications of new influencer guidelines on paid links

30th January 2019

Implications of new influencer guidelines on paid links

TLDR: buying links may now be breaking the law, not just against Google’s guidelines. On 23rd January 2019 the Competition and Markets Authority (CMA) released an update to their Influencer guidelines following an investigation into whether celebrities are disclosing paid partnerships clearly enough. This caused much furore in the world of influencers with many thinking the […]

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