New

New
SEO or PPC during unprecedented times?

19th March 2020

SEO or PPC during unprecedented times?

Seen a lot of channel wars online since the COVID-19 outbreak, companies and people trying to push the value of the channels they specialise in. There are some good points but a lot of the time the answer isn’t that simple. One of the arguments is ‘turn your PPC off/down and invest in the long-term […]

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Adapting your marketing strategy – COVID-19

18th March 2020

Adapting your marketing strategy – COVID-19

Whilst we are now living in a strange new reality where we queue outside of supermarkets at 6am to get ourselves some toilet paper, what has been very interesting as a marketer however is how brands have reacted to current events. We’ve outlined a few of our favourites below: National Trust – Free entry to […]

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Team Collaboration Tools – Global Trends

16th March 2020

Team Collaboration Tools – Global Trends

It’s difficult to get away from the big C word at the moment (Coronavirus just to be clear!), with all the craziness that’s going on around the world. I’m going to ignore the politics of whether the UK has been quick enough to self isolate. But what did get me thinking was how the world […]

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How to Find New Backlinks

6th March 2020

How to Find New Backlinks

Whether you love link building or loath it, there’s no denying that finding a new link pointing to your own or your client’s domain is an exhilarating feeling. At connective3, our digital PR team run multiple link campaigns on a weekly basis. However, 95% of the journalists we email, tweet, or call don’t let us […]

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Resilience, Adaptability and Wellbeing in the workplace

28th February 2020

Resilience, Adaptability and Wellbeing in the workplace

We recently attended an All in. Leeds. breakfast event in Leeds, Jennifer Potter from Oasis Human Relations spoke all about creating a great place to work, a topic that is very close to our hearts at connective3. Following the event, we wanted to share our key takeaways from the talk. Jennifer spoke about the importance […]

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Optimising PR Outreach with BuzzStream and SendGrid

19th February 2020

Optimising PR Outreach with BuzzStream and SendGrid

As a ‘fairly’ new digital business, a large part of what we do relies on reaching out to potential prospects via email. Having spent the last two weeks dealing with Microsoft and Google, it’s fair to say their systems are NOT geared towards helping new businesses in this arena. Like domain authority, new businesses need […]

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Why your PR ideas need to grow with you as an agency

18th February 2020

Why your PR ideas need to grow with you as an agency

As I write this post, connective3 is just four months old. In the past four months we have achieved exceptional growth allowing us to work with global clients, build a team of 16, receive multiple award nominations, acquire companies and renovate a large city centre office space in Leeds. Even though we are a new […]

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Key takeaways from Eximo Marketing’s Public Speaking Workshop

13th February 2020

Key takeaways from Eximo Marketing’s Public Speaking Workshop

Public speaking is something a lot of us fear, and as we found out at the public workshop we recently attended, it is a skill that can be honed. We share our key takeaways from Eximo Marketing’s Public Speaking Workshop to ensure your next speaking engagement runs smoothly…notepads at the ready… STRUCTURE When putting together […]

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How a PR led approach can improve your paid performance

10th February 2020

How a PR led approach can improve your paid performance

Paid media people focus heavily on audiences, in fact more than a few agencies in pitches start by saying they’re ‘Audience First’. It’s common practice to build pools of users who have reached your site and not converted, and to then show them remarketing ads, or to build pools of users that have converted and […]

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How to grow your startup – event overview

6th February 2020

How to grow your startup – event overview

Yesterday saw our second connective3 event take place at Avenue HQ. This time however, rather than focusing solely on digital marketing, we took a different tack, and instead delivered an event on ‘How to grow your start-up’ business in partnership with NorthInvest. We were joined by nearly 70 attendees, with a mix of business owners, […]

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Is meme marketing right for your brand?

21st January 2020

Is meme marketing right for your brand?

What is a meme? The word meme comes from the Greek mimēma, which means ‘that which is imitated’. In the modern sense it has generally come to mean an image with text or video which is shared from person to person. It may change slightly, but the core image will remain the same, hence the […]

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Play like you’re five nil down

15th January 2020

Play like you’re five nil down

Having worked in agencies for over a decade, from start up to plc level, I can say without a shadow of doubt the most dangerous period is when you’re doing well, the most worried you should be is when things are flowing and seem to be easy. New business is strong, results are great, and […]

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