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Optimising PR Outreach with BuzzStream and SendGrid

19th February 2020

Optimising PR Outreach with BuzzStream and SendGrid

As a ‘fairly’ new digital business, a large part of what we do relies on reaching out to potential prospects via email. Having spent the last two weeks dealing with Microsoft and Google, it’s fair to say their systems are NOT geared towards helping new businesses in this arena. Like domain authority, new businesses need […]

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Why your PR ideas need to grow with you as an agency

18th February 2020

Why your PR ideas need to grow with you as an agency

As I write this post, connective3 is just four months old. In the past four months we have achieved exceptional growth allowing us to work with global clients, build a team of 16, receive multiple award nominations, acquire companies and renovate a large city centre office space in Leeds. Even though we are a new […]

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Key takeaways from Eximo Marketing’s Public Speaking Workshop

13th February 2020

Key takeaways from Eximo Marketing’s Public Speaking Workshop

Public speaking is something a lot of us fear, and as we found out at the public workshop we recently attended, it is a skill that can be honed. We share our key takeaways from Eximo Marketing’s Public Speaking Workshop to ensure your next speaking engagement runs smoothly…notepads at the ready… STRUCTURE When putting together […]

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How a PR led approach can improve your paid performance

10th February 2020

How a PR led approach can improve your paid performance

Paid media people focus heavily on audiences, in fact more than a few agencies in pitches start by saying they’re ‘Audience First’. It’s common practice to build pools of users who have reached your site and not converted, and to then show them remarketing ads, or to build pools of users that have converted and […]

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How to grow your startup – event overview

6th February 2020

How to grow your startup – event overview

Yesterday saw our second connective3 event take place at Avenue HQ. This time however, rather than focusing solely on digital marketing, we took a different tack, and instead delivered an event on ‘How to grow your start-up’ business in partnership with NorthInvest. We were joined by nearly 70 attendees, with a mix of business owners, […]

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Is meme marketing right for your brand?

21st January 2020

Is meme marketing right for your brand?

What is a meme? The word meme comes from the Greek mimēma, which means ‘that which is imitated’. In the modern sense it has generally come to mean an image with text or video which is shared from person to person. It may change slightly, but the core image will remain the same, hence the […]

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Play like you’re five nil down

15th January 2020

Play like you’re five nil down

Having worked in agencies for over a decade, from start up to plc level, I can say without a shadow of doubt the most dangerous period is when you’re doing well, the most worried you should be is when things are flowing and seem to be easy. New business is strong, results are great, and […]

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Our tips for scaling up your digital marketing in 2020

10th January 2020

Our tips for scaling up your digital marketing in 2020

With the new year in full swing, we wanted to share our tips for scaling up your marketing in 2020, looking at the trends you should expect from the coming year and how to adapt your strategy to best prepare for these. Claire Stanley-Manock – Paid Media Director: As audience pools reduce and become less […]

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How to grow your start-up business

8th January 2020

How to grow your start-up business

Following on from our connective expertise event in November, we’re pleased to announce our next event – How to grow your start up business – taking place 5th February 5.45-8.30pm at The Chamber, Avenue HQ Leeds. The event has been created in collaboration with NorthInvest – a not-for-profit investment organisation facilitating angel investment into tech […]

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Kicking off the new year with two new hires

7th January 2020

Kicking off the new year with two new hires

We’re pleased to say that we have today welcomed two new hires to the connective3 team! Will Levitt joins as a Senior PPC Manager after previously working at Brass and Google. With over 5 years’ experience in digital marketing Will brings knowledge in all parts of paid media, specialising in paid search and programmatic. Will […]

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How to have better brainstorms

6th January 2020

How to have better brainstorms

Most of us have at at some point either attended, or run a bad brainstorm. Often, they go a little like this… Someone sends out a meeting invite for a brainstorm for X client with no other info Everyone gathers in a rather uninspiring meeting room The person leading gives a short overview of what […]

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How AI is driving innovation and efficiencies in journalism & PR

6th January 2020

How AI is driving innovation and efficiencies in journalism & PR

I’ll start by saying that I am very interested in anything that helps me to do my job faster or smarter. It’s also worth saying that I think a lot of tools that are described as being powered by AI are in fact simply automation tools. However, since they also help with doing work faster, […]

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