New

The top Twitter accounts for digital PR inspiration

7th April 2020

The top Twitter accounts for digital PR inspiration

Twitter is a powerful tool for PR, whether it’s to follow the news, build relationships with journalists, source information, or find inspiration. Be sure to use it to your advantage, as it will enable you to keep up to date with what’s going on in your industry and will help you to get those creative […]

Read more >
How to link Google Search Console and Google Ads

3rd April 2020

How to link Google Search Console and Google Ads

Linking Google Search Console to Google Ads allows you to see paid and organic performance for any search that triggered an ad or organic listing. It’s valuable information for both paid and organic search teams alike. So as you’re linking the two platforms, you come across the below issue – saying that access has been […]

Read more >
Positivity, innovation and agility in the face of adversity

2nd April 2020

Positivity, innovation and agility in the face of adversity

Over the last few weeks, life as we know it has changed significantly and we have all had to swiftly adjust to this new ‘normal.’ Numerous businesses have quickly responded to the Coronavirus crisis, demonstrating how agile, resourceful and innovative they are. Many have responded to the change in consumer behaviour by creating new products, […]

Read more >
The Importance of Creative Briefing

1st April 2020

The Importance of Creative Briefing

There is often a lack of understanding when it comes to the importance of a creative brief. You will sometimes find, particularly in agencies, an absence of relationship between the people creating the product, and the people who manage the marketing. Messages become skewed and this is where problems arise. A clear and concise creative […]

Read more >
How to Successfully Sell on Etsy

31st March 2020

How to Successfully Sell on Etsy

If you own or run a physical store selling products, the chances are the current Covid-19 pandemic has hugely affected your day to day business life. More and more companies are pushing online sales to keep the profits coming in, with the internet providing a safety net for a lot of businesses across the world. […]

Read more >
Do bad links still work?

30th March 2020

Do bad links still work?

I’m not going to get into what makes a good or bad link in this post, lets just say by bad links I mean blog networks, obviously paid links, forum spam and pretty much all the stuff the majority of SEOs would hammer up until 2012/2013. Recently I’ve seen a surge in tactics that were […]

Read more >
5 ways to gain links without running a campaign

27th March 2020

5 ways to gain links without running a campaign

For many marketers link building is a necessary evil that they have to undertake in order to increase their organic visibility. Link building, if we like it or not, is around to stay for the foreseeable future so brands need to prepare (even in challenging times like today). I have worked agency side for eight […]

Read more >
How to make the most of your onsite content

26th March 2020

How to make the most of your onsite content

In a time of uncertainty amidst the COVID-19 pandemic, what we’re seeing with our ecommerce clients is a big spike in searches for generic product keywords with ‘online’ at the end of the search query as consumers turn their reliance to online retailers. With this in mind, this blog post will explain how you can […]

Read more >
To hire or to nurture digital talent

25th March 2020

To hire or to nurture digital talent

Having been in the digital industry for almost a decade, I’ve worked with a LOT of talented individuals. I’m still working with many of them now and some I consider my ‘work family’. As a business, inevitably you need to grow your talent pool to move forwards. So do you acquire talent or nurture talent? […]

Read more >
How a connected audience approach can improve your paid performance

25th March 2020

How a connected audience approach can improve your paid performance

When it comes to paid media, I have two key mantras that I believe in. Media is expensive so you need to make the most of every penny You’ll never have a data set as rich as your own What this essentially boils down to is that you need to utilise audience lists across all […]

Read more >
TikTok: My experience with the hottest social channel and how my dog went viral(ish)

23rd March 2020

TikTok: My experience with the hottest social channel and how my dog went viral(ish)

Warning*** The following posts contains cute dogs and cheesy videos. Read on at your own risk…. Unless you have been living under a rock for the past year, you will have undoubtedly heard of the latest social media platform TikTok. Hosting over 500 million users, TikTok’ popularity has dramatically increased with Android users spending a […]

Read more >
Adapted ways of remote working

20th March 2020

Adapted ways of remote working

As a newly formed company during this time of working from home, it’s imperative that’s we all pull together as a team to ensure we all stay positive, motivated and connected. Here’s how we have adapted our ways of working to do this and to deliver our clients the same, if not better communication, service […]

Read more >