connective expertise – an evening of digital marketing insight

Digital Leaders Seminar

21/11 - 16.00 - 18.30 - Avenue HQ, Leeds

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An event for in-house marketers looking to take their digital marketing further, deliver more conversions, and better ROI for their efforts.

Event Overview:

An evening of digital marketing talks around how to deliver unprecedented performance for your brand. For marketers of all backgrounds conversions are crucial to ensuring ROI for your digital activity and for delivering unprecedented performance. Our speakers will discuss a series of best practice recommendations and practical examples of how they’ve delivered growth driving strategies within their roles.

We’ve assembled a line up of speakers who will outline the ways in which they have achieved success in building, implementing and evidencing a business growth focussed strategy for their brands and clients.

Post event we’d like to invite all attendees to join us for some networking with the speakers and other delegates over a glass of wine or beer and some light bites.

The Agenda:

4 – 4.15 Arrival, registration and drinks

4.15 – 4.20 Introduction, Tim Grice, CEO connective3

connective3’s founder and CEO Tim Grice will deliver a short introduction to the evenings talks, and a brief overview of connective3 and our unique approach to performance marketing.

4.20 – 4.40 The Paid Media 15 x 20 – Claire Stanley-Manock, Paid Media Director, connective3

With over 15 years of Digital Marketing Experience, Claire has an extensive background in navigating the often challenging paid media space. In her talk she’ll . run through 15 topics such as achieving incrementality, generating revenue from your display, supply chain management and more, all collated with the objective of helping you get the most return from your Paid Media spend.

4.40 – 4.50 Digital Membership, building a loyal customer base in a competitive Ecommerce world – Kristal Ireland, Ecommerce Director, Harry Hall

Having spent the last three years at Virgin Trains leading the digital transformation and digital futures strategy for the East Coast Mainline Kristal has recently joined Harry Hall International, one of the UK’s oldest and most respected equestrian companies to lead their commercial and digital strategy. In her talk Kristal will outline the customer focused digital strategy employed by Harry Hall to ensure customer retention.

5.00 – 5.15 – Break and refreshments

5.15 – 5.35 Strategic Creativity – Using a creative and technical approach to improve link acquisition – David White, Content Marketing Director, connective3

David will outline his process behind creating successful link building strategies, helping you to create a strategy that not only delivers links in the long term but allows you to build links on a daily basis, ensuring sustained visibility and performance from your digital PR strategy. Every brand has linkable assets, even if they don’t know about them yet, David will help you to discover these and use them to benefit your online performance.

5.35 – 6.00 – What it actually means to think like a publisher – Sam Brown, Managing Editor, Goal.com

Thinking like a publisher’ is often touted as the best way to improve your content marketing strategy, but delivering a successful content marketing strategy is far more complex than that. As Managing Editor of Goal.com, the largest football site in the world – with over 69m monthly unique users, Sam has extensive experience in delivering engaging and relevant content. In his talk he’ll offer his insights into how a real publisher actually thinks.

6.00 – 6.30 Networking drinks and light bites

Booking your place:

You can book your ticket now here.


Charlie Harris