How to link Google Search Console and Google Ads

Linking Google Search Console to Google Ads allows you to see paid and organic performance for any search that triggered an ad or organic listing. It’s valuable information for both paid and organic search teams alike.

So as you’re linking the two platforms, you come across the below issue – saying that access has been requested.

Linking GSC to Google Ads

However, you own the domain so why are you still getting this message saying Access Requested? One reason could be because you haven’t verified ownership of the http version of the site.

Let’s start form the top.

 

The process of linking Google Ads and Google Search Console

STEP 1 – Access Linked accounts from Google Ads by selecting Tools and Settings and then linked accounts

STEP 2 Scroll to the bottom and you can see Search Console, click on details

STEP 3 – Enter the URL you want to link you need to note any specific subdomain for example www

At this point you’ll note there is no way to differentiate between a http and https site. The request always looks for the http version or a validated domain property in Google Search Console and this was the main reason why this site wouldn’t auto validate.

We need to validate and verify we are full owners of the site in Google Search Console to continue.

 

Verifying ownership in Google Search Console

STEP 4 – Go to settings in Search Console and check ‘You are a verified owner’

It won’t work if it says anything else e.g. ‘You are delegated owner’.

You need to verify as owner before you can continue, for example using the below methods

I would suggest if at all possible to verify via the Domain name provider. This is a slightly more involved process and involves adding a TXT record to the DNS configurations (yes you’ll probably need the help of a dev or someone who knows how to access the domain name provider), however once it’s set you can verify all domain URLs easily. For this site, we verified using the Google Tag Manager onsite code.

STEP 5 – Once you are a verified owner, check to see whether the http version of the property is verified in Search Console. If not, add it, by clicking the property drop down on the top left and then selecting ‘Add Property’.

STEP 6 – Type in the http version of the site you are verifying and linking up with Google Ads.

Once you’ve entered all the information you should see a confirmation similar to below

STEP 7 -Try linking Google Ads again.

 


Summary

  • Link your Google Ads to Google Search console to gain a more connected view of your paid and organic traffic via the paid and organic report in Google Ads
  • To share data between Google Ads and Google Search Console you need to have Admin permissions in Ads and be verified owners in Search Console
  • Add the property at Domain level in Google Search Console for better future proofing and ease of verification
  • If you can’t validate at domain level ensure you add the http version of the site you are linking with Google Ads, even if your site should only be https

 

Having been in the digital industry for almost a decade, I’ve worked with a LOT of talented individuals. I’m still working with many of them now and some I consider my ‘work family’.

As a business, inevitably you need to grow your talent pool to move forwards. So do you acquire talent or nurture talent? For me the priority is to nurture AS MUCH AS POSSIBLE.

It probably seems easier to acquire talent, but there’s always a risk.


“Talent in one environment may not always translate well to another.”


Nurtured talent an obvious investment

It takes longer, more personal investment in training, time and guidance – but the rewards are worth it. Someone you nurture, who grows with the business is far more likely to feel valued, enjoy what they do, and feel a sense of accomplishment. The reward to the business would hopefully be loyalty and in most cases unprecedented output (sorry had to get that one in).

As a leader/manager/boss, your responsibility is to bring the best out in everyone. I’ve worked with some real superstars – by this I’m not just referring to their twitter followers or their on stage charisma. People that go the extra mile to investigate that research piece or build that tool not because they’ve been asked to, but because they want to. These are the individuals that will ultimately fuel business growth and foster a positive culture.

It’s about opportunity

Last week we asked everyone about why they had joined the connective3 journey. Not a single response mentioned the soft perks such as flexible working, office fruit etc.

A common theme was around Opportunity


  • Opportunity to help shape the business
  • Opportunity for growth
  • Opportunity to work with a talented, slick team that work seamlessly well together

I may have embellished the last one a little, but you get the idea! Partly this is testament to the awesome talent with us on this journey, but ultimately, we need to recognise that most people don’t want to be doing the same thing 1 year, 2 years down the line.

Opening opportunities, encouraging personal growth, foster a great working environment full of positivity, lay these foundations and results will follow naturally.