Search campaigns are tightly controlled, allowing Google no wiggle room to cross contaminate search queries or deliver against low performing keywords. By telling Google what it doesn’t know and overlaying first party data the algorithms are guided towards truly profitable business outcomes.
Our Approach
With Google blackboxing more of its products, our approach is to work with the algorithms rather than against them. We achieve high performing campaigns through tightly controlling Google and through automation layering i.e. telling Google what it doesn’t know, so that the system can knowingly deliver stronger bottom line business results.
See our results for yourself
WE’VE WORKED WITH SOME OF THE BIGGEST BRANDS
Paid Search
SEARCH
We ensure campaigns are well structured, algorithms are tightly controlled and ads are always relevant. From this strong baseline we continually develop campaigns and mine for new opportunities
SHOPPING
Working with in-house teams and buyers, our PPC specialists optimise your shopping campaigns to ensure your priority products get the highest visibility against relevant searches.
FEED MANAGEMENT
Drive higher visibility and stronger shopping performance through rigorous ongoing shopping feed management.
AD COPY TESTING
Structured testing ensures continual campaign development and optimal performance.
AUDIENCES
Implementation of advanced audience strategies to drive enhanced performance for new and existing customers.
Display & Youtube
Reaching your audience away from the search results with prospecting & retargeting to drive brand consideration and incremental results.
TAILORED AND TRANSPARENT REPORTING
Before we begin a paid search campaign, we’ll work with you to determine your priority KPIs. That way, we can set up the relevant tracking, and ensure all elements of the campaign are optimised to their respective objectives.
We believe in total transparency when it comes to reporting and results. Your real-time dashboard will reflect your chosen KPIs, and show you the inner workings of your campaigns, not just top-line results. In essence you see what we see.
Consultancy and training
Working with in-house teams, our PPC specialists optimise your product feed to ensure your ads get the highest visibility against relevant keywords.
International Paid Media
Our global digital marketing expertise means we can work on paid and organic strategies worldwide. Using a data-led approach and local knowledge, we can implement paid media campaigns to drive lead acquisition and deliver real results for your business. From Google to Bing, Baidu and Yandex, our team have experience across Paid and Organic search engines and DSPs globally.
